Virtual assistants. They come in human and non-human varieties. And if you are an Amazon seller, you are probably aware of both. You use software tools to automate many of your tasks. You may not have yet looked into hiring human assistants. But as your business has grown, you are now beginning to feel that pain of trying to do all of those human tasks on your own. What’s more? You don’t have space or the desire to bring on full-time, on-site staff to handle them.
A virtual assistant or two is probably your solution.
As you look to hiring a virtual assistant, you need to do some serious thinking about what tasks can and should be taken “off your plate” – those that are eating up your time that could be easily delegated out. Once you have that list, you are ready to look for the right, qualified person(s) to assume those tasks. And it may very well be more than one assistant, hired on a contract basis.
Your job is to find those perfect assistants and provide them with the tools they need to do their jobs – often in the form of software from a SaaS e-commerce solutions provider. You will also want some tools of your own to monitor and track the performance of any virtual assistant you hire, so look into the best software solutions for e-commerce business owners that many software companies offer.
Consider the many benefits of hiring virtual assistants:
1. Freeing Up Your Time
The biggest benefit has already been mentioned. You can delegate any number of tasks that have been taking time from the primary focus of growing your business. And if you have made an accurate list, you know exactly what to look for in a virtual assistant.
2. Personalize and Improve Customer Service
This individual can send and reply to messages, problems, and questions that customers and potential customers may have. They can implement social mention and monitoring tools, receive alerts whenever your brand is mentioned anywhere on the Internet, access those mentions, and respond accordingly. They can reinforce positive comments and respond quickly to negative items. These activities demonstrate that you care about your audience and want to serve their needs on a personal level. All in all, when customers receive prompt, personal attention, you earn a lot of goodwill.
There are a large number of Helpdesk tools that you can choose for such an assistant to use, improve your customer service, and that will speed up the process even more. Customer relationships are the key to doing business in the 21st century.
3. Produce Engaging and Compelling Content
Most entrepreneurs are not skilled creative writers or journalists. And yet, this is what is needed for a variety of content marketing venues – your blog, your social media accounts, your advertising, and, quite important, your product descriptions. If you need creative marketing writers for these tasks, you can find any number of them on freelance writing websites or through writing agencies. The beauty is that you can choose a few. If they are great, keep them; if not, move on to other writers.
4. Reach an International Audience
Not all virtual assistants are individuals. Sometimes, a virtual assistant can be another company or agency. Such is the case when you have a need for translation or such things as software localization services. In these cases, you need true native experts. To find them, you can check agency reviews at PickWriters or take recommendations from others who have had good experiences with a specific individual or agency. Just remember, mere translation is not enough. Localization means that all cultural values are honored, as well as language nuances. Only natives can accomplish this.
Donald Fomby is a graduated advertisement specialist with a Master’s degree in digital marketing. His career goals revolve around furthering marketing trends through research, writing, and publication of relevant case studies. In his spare time, Donald enjoys reading books written by marketing gurus and work-out while listening to podcasts.