Managing a few Amazon PPC campaigns manually may not seem difficult. But as your account grows, so does the work behind it. More products create more campaigns. More campaigns create more keywords, product targets, bids, budgets, search terms, and performance data to review. At some point, the challenge is no longer knowing what to do. …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
Amazon PPC automation can save hours of repetitive work. But that does not mean you should automate everything at once. Bids, search terms, negatives, budgets, reporting, and time-based adjustments can all be automated to some degree. The real question is where to start. A useful rule is: Start with work that is repetitive, data-driven, and …
By Daniel Wong
Manual Amazon PPC management can work well when the workload is manageable and human review still adds value. The problem starts when recurring PPC work becomes harder to execute consistently. More products create more campaigns. More campaigns create more targets, search terms, budgets, and decisions. Eventually, the time required to manage PPC starts growing faster …
By Daniel Wong
Should you use Amazon PPC software or hire an agency to manage your ads? Both can help improve your advertising, but they solve different problems. PPC software automates recurring tasks such as bidding, targeting, and budget management. A PPC agency provides specialists who can develop strategies, identify performance problems, and manage campaigns for you. The …
By Daniel Wong
Overview Customer Snapshot Background: A Household Brand Starting from Zero The Challenges The Solution: Three Specialists, One System The Results Looking Ahead Sound Familiar? Customer Snapshot Customer: SUN RIGHT Foods | Glass noodles & food products on Amazon US Industry: Consumer Packaged Goods / Grocery BQool Product: BQool AI Advertising Marketplace: Amazon North America Key …
By Daniel Wong
Overview Customer Snapshot Who Is SPIRE The Amazon Advertising Landscape Has Changed Dramatically The Real Pain Point: Amazon Never Sleeps, but Your Team Does Why SPIRE Chose BQool How AI Changed the Agency Workflow In Practice: SUN RIGHT Foods For Agencies and Sellers Alike Customer Snapshot Partner: SPIRE — Autonomous Supply Chain Management for Amazon …
By Daniel Wong
 Overview Customer Snapshot Who Is Fecula Biotech The Challenge: A Niche Product in a Massive Marketplace The Solution: Let AI Find the Right Audience The Results: Beyond Expectations Looking Ahead Does This Sound Like You? Customer Snapshot Customer: Fecula Biotech — Health supplements using patented encapsulation technology Industry: Biotech / Health Supplements BQool Product: …
By Daniel Wong
Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
When you create a manual Sponsored Products campaign, you choose one of two targeting methods: Keyword targeting: You select keywords. Product targeting: You select specific products or product categories. Both methods help Amazon determine when your ad may be eligible to appear, but they give you different ways to control that targeting. So which one …
Amazon Sponsored Products are cost-per-click ads for individual product listings. They can appear in Amazon shopping results and on product detail pages, and shoppers who click are sent directly to the advertised listing. Launching a campaign is simple. Managing one well is harder. Sellers need to make decisions about targeting, bids, budget, search terms, and …
By Daniel Wong
When you create an Amazon Sponsored Products campaign, one of the first decisions you make is whether to use automatic or manual targeting. The difference is simple: Automatic targeting lets Amazon decide which shopper searches and products may be relevant to your ad. Manual targeting lets you choose the keywords or products you want to …
By Daniel Wong
Amazon shoppers are no longer limited to typing short keywords into a search bar. With Alexa for Shopping, they can ask detailed questions, compare products, and receive recommendations based on their needs. For sellers, this means product listings must do more than rank for relevant keywords. They must also give Amazon enough clear and accurate …
Amazon is removing its seller eligibility gate for the Featured Offer, still widely known as the Buy Box. The change started rolling out in July 2026 and is expected to reach all Amazon stores by the end of the year. This does not mean every seller will win the Featured Offer. It means every …
By Daniel Wong
