Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
When you create a manual Sponsored Products campaign, you choose one of two targeting methods: Keyword targeting: You select keywords. Product targeting: You select specific products or product categories. Both methods help Amazon determine when your ad may be eligible to appear, but they give you different ways to control that targeting. So which one …
Amazon Sponsored Products are cost-per-click ads for individual product listings. They can appear in Amazon shopping results and on product detail pages, and shoppers who click are sent directly to the advertised listing. Launching a campaign is simple. Managing one well is harder. Sellers need to make decisions about targeting, bids, budget, search terms, and …
By Daniel Wong
When you create an Amazon Sponsored Products campaign, one of the first decisions you make is whether to use automatic or manual targeting. The difference is simple: Automatic targeting lets Amazon decide which shopper searches and products may be relevant to your ad. Manual targeting lets you choose the keywords or products you want to …
By Daniel Wong
Amazon shoppers are no longer limited to typing short keywords into a search bar. With Alexa for Shopping, they can ask detailed questions, compare products, and receive recommendations based on their needs. For sellers, this means product listings must do more than rank for relevant keywords. They must also give Amazon enough clear and accurate …
Amazon is removing its seller eligibility gate for the Featured Offer, still widely known as the Buy Box. The change started rolling out in July 2026 and is expected to reach all Amazon stores by the end of the year. This does not mean every seller will win the Featured Offer. It means every …
By Daniel Wong
While most sellers naturally focus on preparation and execution, the period after Prime Day is just as important. This is when sellers can turn event data into practical decisions about which ASINs deserve more investment, which campaigns should receive more budget, and which pricing strategies worked best in the market. In this article, we …
By Naimi Ismadi
Tag: Amazon advertising Amazon AI Advertising Amazon AI Repricer Amazon ASIN Performance Amazon Business Analytics Amazon Ecommerce Strategy Amazon inventory planning Amazon Peak Season Amazon Performance Review Amazon PPC Amazon Pricing Strategy Amazon Prime Day Amazon Prime Day Performance Amazon Prime Day Results Amazon Prime Day Strategy Amazon Q4 Planning Amazon Repricing Amazon ROAS Amazon Sales Analysis Amazon Seller Growth amazon seller software Amazon Seller Tips Amazon Selling Strategy amazon tacos Black Friday Amazon Strategy BQool AI Advertising BQool AI Repricer Buy Box Share Cyber Monday Amazon Strategy Post Prime Day Learnings Post Prime Day Repricing Post Prime Day Results Post Prime Day Strategy post-prime day advertising prime day 2026 prime day advertising Prime Day Learnings
The biggest event of the year is over, but that doesn’t mean your Prime Day advertising strategy should end too. Post-Prime Day presents one of the most advantageous moments for sellers, where your ad budgets shift from a more aggressive, impression-driven approach to one that is more focused on profit, retargeting, and customer retention. In …
Post-Prime Day is a sensitive time period; should you return your prices to normal? If you ran discounts and customers were responding well, should you maintain your lower prices and wait until the hype dies down? There are many ways to go about it. But there is an optimal strategy, and in this article, …
Despite how they sound, negative keywords aren’t all that bad. In fact, are one of the most effective ways to improve your Amazon Ads performance. By preventing your ads from appearing for irrelevant searches, they help reduce wasted ad spend, improve campaign efficiency, and focus your budget on shoppers who are more likely to buy. …
Prime Day 2026 runs June 23–26, four full days of the biggest shopping event of the year on Amazon. Here is a Prime Day Ads Seller FAQ on Amazon Prime Day ads for private label sellers: what to plan, what to watch, and where most sellers slip up. Overview Key takeaways Should I increase my …
If you’re running ads on Amazon, your Amazon bidding strategy plays a critical role in campaign performance. But, higher bids don’t always mean better results, and lower bids don’t always save money. In this guide, we’ll break down Amazon’s bidding strategies, when to use them, and how you could optimize bids over time. Overview What …
TL;DR Start Prime Day ads at least two weeks early, triple your budgets, monitor ROAS alongside ACoS, prioritize top-performing ASINs, defend your brand keywords for maximum sales and profit. Amazon has announced that Prime Day would fall on the 23rd to 26th June in 2026, and is shaping up to be Amazon’s biggest event yet, …
