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Guide to Amazon Prime Day Marketing & Advertising

2026 Guide To Prime Day Marketing & Advertising

TL;DR Start Prime Day ads at least two weeks early, triple your budgets, monitor ROAS alongside ACoS, prioritize top-performing ASINs, defend your brand keywords for maximum sales and profit. Amazon has announced that Prime Day would fall on the 23rd to 26th June in 2026, and is shaping up to be Amazon’s biggest event yet, …

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Amazon Prime Day Returns Guide for Sellers

Amazon Prime Day can bring a huge boost in sales, but it can also lead to an increase in customer returns once the event is over. If you’re receiving return requests for Prime Day orders, it’s important to understand how Amazon’s return process works and how to handle returned inventory efficiently. In this guide, we’ll …

By Guest

June 1, 2026

Amazon Prime Day Repricing Strategy in 5 Steps

Amazon Prime Day 2026 Repricing Strategy: 5 Steps

Have you considered pricing as part of your Amazon Prime Day strategy this year? This blog aims to help sellers who are already using a third-party repricing tool and haven’t yet figured out their pricing strategy, or experienced sellers who would like to revisit their strategy to see where they could make improvements. Overview Pricing …

What is TACoS on Amazon? The PPC Metric That Shows Real Growth

  What is TACoS? No, not the food. In Amazon advertising, TACoS stands for Total Advertising Cost of Sales, and it’s one of the most important metrics sellers use to measure long-term growth. If you’re selling products on Amazon and running ads to boost your product listings, TACoS is the metric you should really be …

ACoS vs TACoS

ACoS vs TACoS: What’s the Difference?

  When running Amazon ads, many sellers wonder whether ACoS vs TACoS matters more. Both metrics help measure ad performance, but they focus on different things. ACoS shows how efficient your ads are and helps you track short-term ad performance, while TACoS shows how your ads affect your overall business and helps you understand long-term …

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Do I have to pay taxes for selling on Amazon?

TL;DR:Amazon sellers must pay income taxes, even if Amazon collects sales tax. Track all income and expenses, use tools to stay organized, and claim deductions like inventory, fees, and software. Clean bookkeeping and early planning make taxes easier, and a CPA can help save time and money.   Whether you’re making your first few sales …

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How Much Should I Spend on Amazon Ads?

Many Amazon sellers start with a daily ad budget of $10–$50, or allocate 10-30% of revenue to advertising, depending on their margins and growth targets. While these benchmarks can be helpful, there’s no one-size-fits-all budget. In this article, you’ll learn what a realistic budget is based on your numbers. Overview How do Amazon Ads work? …

Boost Sales & Profit on Amazon with Intelligent BQool Repricer

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BQool Advanced Conditional Amazon Repricer Article Guide

Advanced Amazon Repricer Considers Conditions & More

The latest update from the advanced amazon repricer, BQool Repricer, brings exciting new features designed to meet the evolving needs of Amazon sellers and provide smarter amazon repricing. Overview Improve Inventory Performance with the New Inventory Age Column Reduce Low Inventory Fees with the Historical Days of Supply Condition How to Set Up the Historical …

By Naimi Ismadi

April 23, 2026

How to Analyze Search Term Reports in 2026

Amazon search terms optimization means turning real customer search data into smarter decisions across your ads and listings. TL;DR By scaling high-converting search terms, cutting wasted spend with negative keywords, and aligning your listing with buyer intent, you can reduce ACoS, improve ROAS, and consistently grow profitable traffic. Tools like BQool AI Advertising can help …

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The Best Amazon Seller Tools in 2026

With so many options available, choosing the best Amazon seller tools can feel overwhelming. Many sellers rely on familiar tools like Jungle Scout, Helium 10, and Keepa, often seen as the horse, sword, and shield on the Amazon battlefield. While these tools are useful, relying only on them means you are entering the same fight …

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How to use an Amazon Repricer? A Beginner’s Guide

  Selling on Amazon can lead to a thriving business, but it can also become a nightmare filled with seemingly unsolvable difficulties like lost profit, stranded inventory, and sleepless nights. The key to turn your efforts into a success is not just automation. It is pricing strategically. To stay ahead of the competition and consistently …

When is Amazon Peak Season? Blog

When Is Amazon Peak Season? Key Dates in 2026

Amazon peak season runs from October through December, with the highest sales happening around Black Friday, Cyber Monday, and the Christmas shopping period. For many sellers, this is the most important time of the year. According to Meteorspace, over 30% of annual eCommerce sales happen during Q4, driven by holiday shopping and major promotional events. …

How to Find the Best Keywords for Amazon Ads in 2026 Blog

How to Find Keywords for Amazon PPC in 2026

Overview What Is Amazon PPC and How Keywords Influence Ads Types of Amazon PPC Keywords to Target How to Discover Amazon PPC Keywords How to Identify Profitable Amazon PPC Keywords How to Use PPC Keywords in Amazon Listings Refining Your PPC Campaign Using Search Terms Reports Conclusion   With millions of daily product searches, Amazon …

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