While most sellers naturally focus on preparation and execution, the period after Prime Day is just as important. This is when sellers can turn event data into practical decisions about which ASINs deserve more investment, which campaigns should receive more budget, and which pricing strategies worked best in the market. In this article, we …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
The biggest event of the year is over, but that doesn’t mean your Prime Day advertising strategy should end too. Post-Prime Day presents one of the most advantageous moments for sellers, where your ad budgets shift from a more aggressive, impression-driven approach to one that is more focused on profit, retargeting, and customer retention. In …
Post-Prime Day is a sensitive time period; should you return your prices to normal? If you ran discounts and customers were responding well, should you maintain your lower prices and wait until the hype dies down? There are many ways to go about it. But there is an optimal strategy, and in this article, …
Despite how they sound, negative keywords aren’t all that bad. In fact, are one of the most effective ways to improve your Amazon Ads performance. By preventing your ads from appearing for irrelevant searches, they help reduce wasted ad spend, improve campaign efficiency, and focus your budget on shoppers who are more likely to buy. …
Prime Day 2026 runs June 23–26, four full days of the biggest shopping event of the year on Amazon. Here is a Prime Day Ads Seller FAQ on Amazon Prime Day ads for private label sellers: what to plan, what to watch, and where most sellers slip up. Overview Key takeaways Should I increase my …
If you’re running ads on Amazon, your Amazon bidding strategy plays a critical role in campaign performance. But, higher bids don’t always mean better results, and lower bids don’t always save money. In this guide, we’ll break down Amazon’s bidding strategies, when to use them, and how you could optimize bids over time. Overview What …
TL;DR Start Prime Day ads at least two weeks early, triple your budgets, monitor ROAS alongside ACoS, prioritize top-performing ASINs, defend your brand keywords for maximum sales and profit. Amazon has announced that Prime Day would fall on the 23rd to 26th June in 2026, and is shaping up to be Amazon’s biggest event yet, …
Amazon Prime Day can bring a huge boost in sales, but it can also lead to an increase in customer returns once the event is over. If you’re receiving return requests for Prime Day orders, it’s important to understand how Amazon’s return process works and how to handle returned inventory efficiently. In this guide, we’ll …
By Guest
Have you considered pricing as part of your Amazon Prime Day strategy this year? This blog aims to help sellers who are already using a third-party repricing tool and haven’t yet figured out their pricing strategy, or experienced sellers who would like to revisit their strategy to see where they could make improvements. Overview Pricing …
What is TACoS? No, not the food. In Amazon advertising, TACoS stands for Total Advertising Cost of Sales, and it’s one of the most important metrics sellers use to measure long-term growth. If you’re selling products on Amazon and running ads to boost your product listings, TACoS is the metric you should really be …
When running Amazon ads, many sellers wonder whether ACoS vs TACoS matters more. Both metrics help measure ad performance, but they focus on different things. ACoS shows how efficient your ads are and helps you track short-term ad performance, while TACoS shows how your ads affect your overall business and helps you understand long-term …
TL;DR:Amazon sellers must pay income taxes, even if Amazon collects sales tax. Track all income and expenses, use tools to stay organized, and claim deductions like inventory, fees, and software. Clean bookkeeping and early planning make taxes easier, and a CPA can help save time and money. Whether you’re making your first few sales …
Many Amazon sellers start with a daily ad budget of $10–$50, or allocate 10-30% of revenue to advertising, depending on their margins and growth targets. While these benchmarks can be helpful, there’s no one-size-fits-all budget. In this article, you’ll learn what a realistic budget is based on your numbers. Overview How do Amazon Ads work? …
By Naimi Ismadi
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