Ecommerce News Roundup: July Recap
Are you up to date with the latest Amazon sellers news? Take some time out from your summer vacation to check out this month‘s updates from Amazon. We have all the Amazon news you need for the month of July!
☀️ Uncover product opportunities with the new Search by ASIN feature
Product Opportunity Explorer now lets you search by ASIN to analyze product performance within specific categories, identify products, or browse ideas about other offerings.
Use customer demand data, based on keywords or Amazon customer search terms, for market research. Search by ASIN lets you do the following:
- Focus on ASIN or relevant BSR (Best Sellers Rank) products!
- Identify product trends, such as click count or BSR history.
- View niches and search terms that customers use to find your ASIN.
To try our new Search by ASIN feature, go to Product Opportunity Explorer. In the Search by Keyword or ASIN box, you can type in an ASIN and begin your search. If you need help, you can navigate directly to the Product Opportunity Explorer help page.
Brand Tailored Promotions
What is Brand Tailored Promotions?
Brand Tailored Promotions lets you create tailored discounts and offers for your current, past and prospective Amazon customers. Brand Tailored Promotions allows Brand Owners and Selling Partners to create exclusive discounts for customers who follow or buy from your brand.
This helps you build loyal relationships with Amazon customers as well as potentially increase conversion.
Brand registered & No cost to promote this feature
Tailored promotions may combine with other unrestricted promotions, deals and coupons. All the tailored promotions will be set as ‘Preferential’ meaning that if there are multiple preferential claim codes, the most beneficial promotion is applied. Tailored promotions will however combine with all promotions without claim codes and all ‘Unrestricted’ promotions.
Eligible customers (audiences) will be able to view the promotion on search, detail page, and promotion shopping page surfaced by a green badge that says, ‘Follower promo’ or ‘Exclusive promo’ based on the audience selected.
|
Audience |
Definition |
How to Engage |
|
Repeat customers |
Customers who have ordered your brand’s products more than once in the last 12 months |
These are your loyal customers. Offer discounts to reward loyalty, deepen relationships, and grow repeat purchase. |
|
Potential new customers |
Customers who have clicked on brand’s products or added to cart recently but have not purchased in the last 12 months |
These are the high affinity customers who are most likely to make their first purchase from brand with a nudge. Offer acquisition discounts to convert them to make their first purchase. |
|
High spend customers |
The highest spending 5% of your brand’s customers in the last 12 months |
These customers spend the most on your brand’s products. |
|
Recent customers |
The most recent 5% of customers who have purchased from your brand |
These customers have purchased from you most recently. |
|
Brand followers |
Brand followers have clicked to “follow” this brand on Amazon |
These customers have opted-in to hear from your brand. They may or may not have purchased from you previously. Offer follower discounts to encourage customers to follow you brand. |
🕶️ Orders Older Than Two Years to Be Archived starting in September
Starting in September 2023, orders older than two years will be archived on a monthly basis.
To ensure data security and a safe customer experience, archived orders don’t contain buyers’ personally identifiable information such as names, phone numbers, addresses, and gift messages.
If you require any buyer information for accounting or tax purposes, make sure that you download it by the end of August, or within two years of the order placement.
Archived orders still contain many other data fields, including purchase date, product name, ASIN, quantity, price, tax, customer charged shipping fee, and sales channel.
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