One of the most popular social media websites online, Twitter is primarily a micro-blogging service that enables users to post ‘tweets’ of 140 characters or less. As of early 2014, Twitter had more than 240 million active monthly users. Twitter is an amazing promotional tool for your Amazon store.
You can use Twitter to launch new products, promote your sales, and build customer loyalty. Keep in mind that to succeed in any social platform, you have to create a fine balance between self-promotion and healthy social interaction.
Here are some important steps in finding and winning new customers for your Amazon store using Twitter.
Establish your Identity
Be clever in introducing your Amazon store to the Twitter community. Maintain the same tone and feel that people identify with your business to build trust and loyalty. Your Twitter account name and images should be consistent with your presence on Amazon. If the exact name is not available, choose something similar at least. It appears with all your tweets and it is how people identify you. It would be advisable to avoid using punctuation in your account name as this makes it easier to type on mobile devices. Create a graphic file that matches your business branding to customize the background of the profile page. This image can be uploaded from ‘Design’’ in the profile settings.
Choose you profile images with care. Your Twitter profile photo will appear next to every tweet you make. Giving your twitter profile a business name and using a personal photo rather than a company logo for profile photo help to add a personal touch to the Twitter account. You can use the profile header image to tell your business story. This is a large background photo which appears at the top of the profile page. These images can be uploaded from the ‘Profile’ section in your account settings.
Introduce your Amazon Store Smartly
Your Twitter profile is the foundation of your Twitter presence. As a short message communication tool, Twitter restricts the number of characters usable in every area, including your biography. So use this opportunity to present your brand wisely. Use the allotted 160 characters to sell your Amazon store to your potential customers. Choose your words carefully; take into consideration the search terms those potential followers may use to track down relevant people.
Fill up your Twitter account profile with as much detail as possible. Twitter has divided the profile into important features that can help to promote you amazon store. When adding your location, give clear information on where you can be found; visitors from other states or countries may not be able to recognize your neighborhood names. When adding your Amazon store web address, consider using a landing page which gives additional information to those looking for it.
Who you ‘Follow’ Defines your Twitter Experience
Using Twitter for you Amazon store is not just about finding and converting buyers. It’s about building an interactive network of customers, business partners, suppliers, contractors, etc. for the benefit of your Amazon store. You can follow your competitors or peers to study their marketing styles. You can build up your professional network with trade organizations related to your industry, neighborhood ventures or businesses run by acquaintances. Follow people who directly benefit your company.
Be choosy about whom you decide to follow, after all, you are subscribing to read what they are sharing. Twitter can scan your email address book to help you find acquaintances to follow. When you start following people, many people follow you back. You can use the Twitter search engine to search tweets in your topic of interest. The Twitter Grader can be used to grade your profile and search out the top tweeters in your locality. You can search other members’ name, job title and location on Twellow.com to locate and follow them.
Organizing the Overwhelming Data
The more people you follow, the more challenging it becomes to keep track of the incoming data. Twitter allows you to divide the people you follow into groups. You can create lists for specific people or different companies to organize the flood of information. Make separate lists for you customers, suppliers, competitors, etc. This list separates the timeline display of tweets for the various groups making it easier for you to scan through each type of information.
Public lists can be followed by anyone on Twitter and the members can see when they are added or deleted. Public lists are displayed in your profile menu. Create private lists for personal organization needs as people will not know which lists they belong to.
Maximum Impact in Minimum Words
Since a tweet is limited to 140 characters, practice the art of headline-style writing for maximizing its impact. Make every character count to get your point across clearly. The Twitter URL shortener automatically uses only 20 characters of web addresses irrespective of how long the actual address is. If you wish to use even shorter addresses as links in your tweets, use services such as is.gd or tinyurl.com.
Promote the Benefits and Services
Your strength of Twitter following is dependent on the quality of what you share. Promote your business by focusing on showing how your products will benefit your customers. It is important to avoid hard sell tactics on Twitter. Your profile page will display your latest status updates. Analyze this page and try to see it from a follower’s point of view. If it is spammed with just links to your sites, your own product images and advertisements, your followers will soon lose interest.
Focus the conversation on topics that are most likely to draw in potential customers. Link to articles or news items that project how convenient and safe it is to shop on Amazon, how fast the shipping and delivery is or how to package items for delivery. Sprinkle your promotional links in between these and some @reply messages. Ask questions that will initiate community interaction.
One of your objectives for using Twitter should be to establish yourself as an authority in your field. When people realize that you are a niche expert willing to give free advice, they are much more likely to interact with you. Your followers should feel that you are an invaluable member of their community. These followers are then more inclined to convert to buyers.
Published by BQool Marketing on Apr 15, 2014