Many Amazon sellers have a misconception that they only need to focus on repricing their products to win sales. A fair few sellers also believe that it is not necessary to do any branding for their business if they are not private label or brand sellers on Amazon. However, if you want to win new customers and keep them as returning customers, it’s time to consider building brand awareness for your Amazon store.
Why does your Business need Branding?
A brand is much more than a name or a logo, it’s a connection or a relationship between your products or services and consumers’ perception of your products or services. A strong brand can add value to your business, so you don’t necessarily have to compete on the basis of low pricing in order to make your store stand out from the crowd.
Photo by Christian Wiediger on Unsplash
Amazon has a policy in place that prohibits sellers from having direct communication with their customers outside of Amazon, which makes brand implementation challenging and difficult. However, there are some creative approaches to building a successful relationship and a strong brand image in the minds of your customers for your Amazon store.
Name your Business
Naming your business effectively requires a lot of time and creativity. Thanks to the internet, there are so many free resources that can help you with brainstorming. Here are some free name generators that you can use to discover a potential name for your business. What we suggest here is to keep your name simple, short, memorable and recognizable, and the most important thing to consider is what your name will convey to your existing and potential customers.
Photo from PEXELS
Be Present Outside of Amazon
Amazon is the “everything store”, so you need to think outside of the box to maintain the edge in this increasingly competitive market. Potential customers are likely to perform online searches for your company and review various related information about you. This now goes beyond just Amazon product reviews and ratings, especially if you are a newbie Amazon seller or you have just launched a new product.
Creating a website or various social media platforms to build your brand and presence will appeal to their aspirations and emotional connections. Additionally, try to put yourself in your customer’s shoes, what do they want or need beyond your Amazon store? For example, customer services, support and/or product tutorial videos.
Photo by William Iven on Unsplash
Use Packaging to Boost Brand Identity
Receiving a package is like getting a present. Packaging is an important part of the customer experience and also influences the perception of your brand. In addition to protection, great product packaging can pack the customer’s heart. Branded packaging is a great marketing tool, so providing quality packaging with your business logo and name can certainly help consumers remember your product the next time they are shopping.
Even if your orders are fulfilled by FBA and packaged in Amazon-branded boxes, you can put an insert card with a message inside of the package to enhance the brand and create a great impression, as long as you follow the Amazon seller guidelines.
Customize your Campaigns
Lastly, your brand’s marketing communications should be consistent with the email marketing that you send to your customers. Send a personalized follow-up message to show your appreciation and offer after-sales support to deliver a flawless customer experience overall. As a result, customer satisfaction could then convert into 5-star feedback and great reviews could then turn into future sales and could well contribute towards building a fantastic reputation for your brand.
With BQool’s Feedback Central, you can create attractive and personalized email campaigns with the amazing customizable features, which include the ability to insert images, hyperlinks, and also make amendments to the email’s design to effectively reach and engage with your customers.
“Your brand is what people say about you when you’re not in the room” – Jeff Bezos
When it comes to branding, it may take a great deal of time and effort, but eventually, it will have such a positive impact on your business.
We hope that the abovementioned branding tips will help you to create strong brand awareness and inspire you to discover what works best for your business.