When is Amazon Prime Day 2025? Seller Guide

When is Amazon prime day 2025? If you’ve been asking when Amazon Prime Day 2025 will kick off, you’re not alone. While Amazon hasn’t revealed the official dates yet, history gives us a solid clue—Prime Day fell on July 16–17 in 2024 and July 11–12 in 2023. This year, sellers are gearing up for a four-day event likely to take place the week of July 14, 2025. Amazon promises to share the exact dates closer to launch, and we’ll update this post the moment they do.

In the meantime, the Seller Playbook has already revealed critical deadlines for deal submissions, FBA cutoffs, and proven prep tactics straight from Amazon. To make sure you’re ready to crush Prime Day without scrambling at the last minute, here’s a streamlined guide to the must-know dates, strategic prep steps, and insider tips you need to hit your sales targets in 2025.

 

Overview

• What is Prime Day? – A look at the origins and importance of Amazon’s midyear shopping event.
• Key Dates – Critical deadlines for deal submissions, FBA cutoffs, and more.
• Eligible Countries – A rundown of all markets participating in Prime Day 2025.
• Preparation Checklist – Eight actionable steps to lock in inventory, optimize listings, and craft winning deals.
• Why Use BQool’s Repricer? – How our AI-driven repricer can help you win the Buy Box and maximize profits.
• FAQs – Find answers to the most common Prime Day questions.

What is Prime Day?

Amazon Prime Day is one of the biggest annual sales events, surpassing even Black Friday and Cyber Monday in scale. It offers Amazon Prime members exclusive access to massive discounts across a wide range of products. Originally launched in 2015 as a one-day event to celebrate the 20th anniversary of Prime membership, Prime Day has since grown into a highly anticipated two-day shopping frenzy.

In 2024, the event generated an impressive $14.2 billion in sales. Both brands and consumers eagerly await Prime Day each year, as the surge in traffic creates opportunities for increased visibility, higher sales, and improved store and seller rankings. With expectations running high, 2025 could bring even greater potential for sellers looking to make the most of this global shopping event.

Which key dates should sellers mark for Prime Day 2025?

• March 18 – Deal submissions open

• May 5 – Prime Exclusive Discounts available

• May 23 – Deadline for submitting deals

• June 9 – FBA inbound deadline (non-partnered carriers)

• June 18 – FBA inbound deadline (partnered carriers)

Which countries are eligible for Prime Day 2025?

Sellers must be registered in Amazon Seller Central and ensure products are Prime-eligible (FBA or Seller Fulfilled Prime).

How to Prepare for Prime Day 2025? Sellers Checklist

1. Lock in Your Inventory

• Don’t stock out—missed units mean lost revenue and Buy Box wins.
• Use your Black Friday/Cyber Monday data (or Amazon’s Inventory Performance Index) to forecast how much stock you’ll need.
• Keep a small safety cushion—running dry on top sellers will cost you ranking gains for months.

2. Learn from Past Performance

• Dig into last year’s Prime Day campaigns, ROAS, and Amazon Marketing Cloud insights.
• Identify high-ROI keywords and top-converting ASINs.
• Use those learnings to set smarter bids and budgets this time around.

3. Optimize Listings Early

• Refresh titles, bullets, images, and A+ content now—shoppers decide in seconds.
• Add a short product video (96% of buyers find video helpful).
• A/B test one element at a time (headline, image, or bullet) so you can roll out winners before the big day.

4. Allocate and Adjust Your Ad Budget

• Increase bids on top-performing and branded keywords by 10–15% during Prime Day.
• Don’t go unlimited—set daily caps, then monitor and reallocate to high-performing campaigns.
• Test Sponsored Products, Sponsored Brands, and Sponsored Display ads to cover all funnel stages.

5. Craft Compelling Deals

• Mix coupons, Lightning Deals, and bundles to give shoppers clear reasons to buy from you.
• Submit your deals before Amazon’s deadline—no late entries allowed.

6. Amplify Off-Amazon

• Tease your Prime Day offers on Instagram, TikTok, and Facebook—consider paid boosts for extra reach.
• Partner with influencers who resonate with your brand to tap into fresh audiences.

7. Monitor and Pivot on Prime Day

• Track inventory, bids, and Buy Box status in real time.
• Shift budget toward campaigns that are delivering and pause underperformers.
• Have backup FBM options ready if FBA inventory runs low.

8. Post-Event Review

• Analyze sales trends, new customer acquisition, and feedback.
• Note which keywords and promotions worked best—lock in those learnings for your next big event.

Why use BQool’s repricer Prime Day 2025?

Smart pricing makes all the difference during Prime Day. BQool’s AI-powered repricer automatically updates your product prices in real time, helping you stay competitive and win more sales without sacrificing profits.

Win the Buy Box Consistently

BQool instantly adjusts your pricing based on competitors’ actions and market demand. More Buy Box wins mean increased visibility and higher sales.

Make Better Decisions with Data

Gain quick insights on competitors, market trends, and buyer behavior. With clear data, you can better manage inventory and refine your pricing strategies.

Save Time and Avoid Errors

Automating pricing frees you to focus on marketing and customer engagement instead of manual price checks.

Easy for All Sellers

BQool’s customizable pricing rules make staying profitable straightforward for both newcomers and seasoned sellers, with tailored Rule based and AI-powered strategies, or a combination of both!

Frequently Asked Questions

How do I optimize Prime Day?

Start early by scheduling deals and shipping inventory to FBA before deadlines. Use automated repricing (e.g., BQool) to stay competitive, boost your ad spend strategically on Sponsored Products, Brands, or Display, and optimize listings with clear titles, bullet points, and images. Leverage coupons or Lightning Deals judiciously, monitor performance in real time, and adjust based on data insights.

Is Amazon Prime Day better than Black Friday?

Prime Day is a midyear event exclusive to Prime members, with moderate competition and flexible pricing strategies. Black Friday is a year-end sale open to everyone, offering larger traffic spikes but heavier discounting and tighter margins. Prime Day rewards proactive sellers with automation and early planning, while Black Friday can drive bigger volume at the expense of deeper discounts.

Is it worth waiting for Prime Day?

Yes—if you’re prepared. Prime Day brings high-intent shoppers and significant sales volume. Make sure your inventory is ready, pricing is optimized, and advertising is set up. If you can’t meet Amazon’s deadlines or maintain healthy margins, consider running other targeted promotions instead of waiting.

How many times a year does Amazon Prime Day happen?

Amazon traditionally hosts one Prime Day in July, but since 2022 it added a second event—Prime Big Deal Days—in October. Sellers can now expect two major Prime member sales events each year.

Are things actually cheaper on Prime Day?

Discounts vary by product. Many items see genuine markdowns, but some prices may be inflated beforehand. Use price-tracking tools and compare across sellers to verify real savings and avoid marked-up “deals.”

Is Amazon making Prime Day a four-day event in 2025?

As of now, Amazon has not announced a four-day Prime Day for 2025. The event remains two main days, though early or extended deals can occur. Keep an eye on official Amazon announcements for any changes.

Naimi Ismadi

May 19, 2025

Naimi Ismadi is a content and marketing specialist at BQool, helping Amazon sellers scale their businesses through clear, engaging insights on repricing tools and smarter selling strategies.