When Is The Next Amazon Prime Day 2025?

Prime Day fell on July 8th to 11th in 2025. This year, sellers geared up for a four-day event. To make sure you’re ready to crush Prime Day without scrambling at the last minute, here’s a streamlined guide to the must-know dates, strategic prep steps, and insider tips you need to hit your sales targets in 2025.

Overview

• What is Prime Day? 
• Key Dates and Deadlines 
• Eligible Countries
• Seller Preparation Checklist
• Why Use BQool’s Repricer?
• FAQs

What is Prime Day?

Amazon Prime Day is one of the biggest annual sales events, surpassing even Black Friday and Cyber Monday in scale. It offers Amazon Prime members exclusive access to massive discounts across a wide range of products. Originally launched in 2015 as a one-day event to celebrate the 20th anniversary of Prime membership, Prime Day has since grown into a highly anticipated two-day shopping frenzy.

In 2024, the event generated an impressive $14.2 billion in sales. Both brands and consumers eagerly await Prime Day each year, as the surge in traffic creates opportunities for increased visibility, higher sales, and improved store and seller rankings. With expectations running high, 2025 could bring even greater potential for sellers looking to make the most of this global shopping event.

Which key dates should sellers mark for Prime Day 2025?

• March 18th: Deal submissions open

• May 5th: Prime Exclusive Discounts available

• May 23rd: Deadline for submitting deals

• June 9th: FBA inbound deadline (non-partnered carriers)

• June 18th: FBA inbound deadline (partnered carriers)

Which countries are eligible for Prime Day 2025?

Sellers must be registered in Amazon Seller Central and ensure products are Prime-eligible (FBA or Seller Fulfilled Prime).

How to Prepare for Prime Day 2025? Sellers Checklist

• Secure inventory. Use last year’s BFCM (Black Friday + Cyber Monday) or your IPI data to set unit forecasts, add buffer for best-sellers, and avoid Buy Box losses. More pricing tips are in this guide.
• Review past performance. Pull 2024 Prime Day ROAS, Amazon Marketing Cloud reports, and keyword data. Keep what worked, drop what didn’t.
• Tune listings now. Refresh titles, bullets, images, A+ modules, and add a 15-30s video. Test one change at a time.
• Set and watch ad budgets. Raise bids on your best and branded terms by 10-15%. Use Sponsored Products, Brands, and Display; adjust budgets hourly. Read the full guide on Amazon Prime Day Marketing & Advertising here.
• Lock in deals. Submit coupons, Lightning Deals, and bundles before Amazon’s deadlines so they’re live on the day.
• Promote off-Amazon. Tease offers on Instagram, TikTok, and Facebook; work with influencers who fit your brand.
• Monitor and pivot. On Prime Day, track inventory, bids, and Buy Box status. Shift spend to winners, pause losers, and switch to FBM if FBA runs low. Check out our Boxem integration to automatically sync shipping costs.
• Post-event review. Check sales, new-to-brand customers, and promo results; bank the insights for Q4.

Why use BQool’s repricer Prime Day 2025?

Smart pricing makes all the difference during Prime Day. BQool’s AI-powered repricer automatically updates your product prices in real time, helping you stay competitive and win more sales without sacrificing profits.

Win the Buy Box Consistently

BQool instantly adjusts your pricing based on competitors’ actions and market demand. More Buy Box wins mean increased visibility and higher sales.

Make Better Decisions with Data

Gain quick insights on competitors, market trends, and buyer behavior. With clear data, you can better manage inventory and refine your pricing strategies.

Save Time and Avoid Errors

Automating pricing frees you to focus on marketing and customer engagement instead of manual price checks.

Easy for All Sellers

BQool’s customizable pricing rules make staying profitable straightforward for both newcomers and seasoned sellers, with tailored Rule based and AI-powered strategies, or a combination of both!

Frequently Asked Questions (FAQs)

How do I optimize Prime Day?

Start early by scheduling deals and shipping inventory to FBA before deadlines. Use automated repricing tools like BQool to stay competitive, boost your ad spend strategically on Sponsored Products, Brands, or Display, and optimize listings with clear titles, bullet points, and images. Leverage coupons or Lightning Deals judiciously, monitor performance in real time, and adjust based on data insights.

Is Amazon Prime Day better than Black Friday?

Prime Day is a midyear event exclusive to Prime members whereas Black Friday is a year-end sale open to everyone, offering larger traffic spikes but heavier discounting and tighter margins. Prime Day rewards proactive sellers with automation and early planning, while Black Friday can drive bigger volume at the expense of bigger discounts.

Is it worth waiting for Prime Day?

Yes, if you’re prepared. Prime Day brings high-intent shoppers and significant sales volume. Make sure your inventory is ready, pricing is optimized, and advertising is set up. If you can’t meet Amazon’s deadlines or maintain healthy margins, consider running other targeted promotions instead of waiting.

How many times a year does Amazon Prime Day happen?

Amazon traditionally hosts one Prime Day in July, but since 2022 it added a second event called Prime Big Deal Days in October. Sellers now expect two major Prime member sales events each year.

Are things actually cheaper on Prime Day?

Discounts vary by product and category. Many items do see larger discounts during Prime Day, but some prices may be increased prior to the big event.

Is Amazon making Prime Day a four-day event in 2025?

Yes, Amazon has announced a four-day Prime Day for 2025 spanning from July 8th to July 11th. 

Naimi Ismadi

May 19, 2025

Naimi Ismadi is a content and marketing specialist at BQool, helping Amazon sellers scale their businesses through clear, engaging insights on repricing tools and smarter selling strategies.