Decoding Amazon Buy Box Enigma: FBA Subscribe and Save
Are you looking to increase sales on Amazon and build an even stronger relationship with your customers? Look no further than Amazon’s Subscribe & Save program! This program can help you create a more strategic sales plan, give your customers the convenience of buying automatically, and give them access to loyalty rewards. With the many different purchasing options available on Amazon, you can be sure that your business will have the best chance of success!
If you are looking for solutions that can help you boost your sales and strengthen relationships with customers, this article is written for you.
What is the Subscribe and Save Program?
The Subscribe and Save option enables buyers to purchase an item many times and to save money for each order by scheduling it. The Subscribe & Save program is a great way for sellers to not only build customer loyalty but to maximize their revenues and profits; customers can purchase products multiple times over a prolonged period of time, giving sellers a consistent source of revenue and potentially lower costs.
| 💡 Technically Subscribe & Save is not a Buy Box button, as you have no control over it, you can’t reprice it. However, it is still linked to the Buy Box as you have to be “the featured offer” on the page for it to be visible. If you are not featured offer, then this option will not appear on the page. |
How Does it Look Like on Amazon?
In case you do not know how it is displayed on the page offer, here is an example:
Seeing the page offer can be overwhelming and can make it difficult for shoppers to comprehend the various pieces of information available. With a seemingly endless webpage of options, the challenge of knowing what to buy can make it difficult to decide. So that is why having the buy box is important at least when you are the featured offer, you are easy to spot!
What is the Purpose of the Subscribe and Save Program?
As we mentioned earlier Subscribe and Save is a program that you can join if you are eligible, but you need to configure few steps on your seller account. For more information you can check this page and your seller central account.
What are the Eligible Criteria to Enroll in this Program?
Amazon pays very close attention to certain criteria such as maintaining a sufficient stock to meet customers‘ needs, having positive customer feedback, and the number of Subscribe and Save order cancellations. You also need to have items that meet the eligible product category.
If you do not meet these criteria, you may not be able to enroll or keep using this program.
What is the Funding Rate?
This program offers an exciting discount opportunity to reward your customers for their loyalty. The seller can choose to fund 0% then Amazon will add 5% discount for a specific period of time. If the seller funds 5% then Amazon will give an additional 5% discount, and then if the seller chooses to fund 10%, then Amazon will add 5% discount.
You might not initially think offering a large discount to your customers is a good idea, but there are advantages to choosing this strategy. By offering such a discount, shoppers tend to buy in larger quantities, meaning that you can still make a profit on a consistent basis.
Remember that the Subscribe & Save discount is applied to the product’s cost when the order is placed; any coupons or deals you have in place also qualify your Subscribe & Save products. If you run a special offer on a product included in the program, you must offer the Subscribe & Save discount in combination with the deal price.
Here is the table recap of the different discount based on the different products’ categories:
|
Product category |
Seller-funded discount for customers** receiving deliveries for 1-4 product subscriptions1 in one auto-delivery to the same address |
Seller-funded discount for customers** receiving deliveries for 5 or more product subscriptions1 in one auto-delivery to the same address |
|
Beauty |
5% |
15% |
|
Grocery |
5% |
15% |
|
Health & Baby Care |
5% |
15% |
|
Automotive Parts & Tools |
5% |
10% |
|
Electronics |
5% |
10% |
|
Home Tools & Home Improvement |
5% |
10% |
|
Industrial Supplies |
5% |
10% |
|
Kitchen |
5% |
10% |
|
Lawn & Garden |
5% |
10% |
|
Musical Instruments |
5% |
10% |
|
Office Supplies |
5% |
10% |
|
Outdoors |
5% |
10% |
|
Pet supplies |
5% |
10% |
|
Sports |
5% |
10% |
|
Toys |
5% |
10% |
You can look at this page to know more about FBA Subscribe and Save for more information.
What Kind of Products Do Customers Buy in the Subscribe and Save Program?
The SaS Program is usually reserved for essential replenishable items, such as pet food, skin care items, and basic hygiene products. If you are selling these kinds of items and have not enrolled yet, we recommend you have a try. Don’t miss out on this opportunity to take your business to the next level with Subscribe and Save program!
If you want to have more ideas about the products that are usually sold in this program, you can take a look at this page.
💡 Not sure if your product qualifies for the program? Don’t hesitate to reach out to Amazon customer service for a tailored response to your specific situation.
Amazon provides a multitude of opportunities to help sellers maximize their profit. You can participate in programs such as Subscribe & Save and make better strategic choices when it comes to reselling on Amazon. By offering discounts on your essential products, you will be able to build durable customer loyalty and increase your sales.
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