Ecommerce News Roundup: April Recap

Amazon Sellers, listen up! Major changes hit in April that could seriously impact your business. Staying informed on the latest Amazon news is crucial, so check out this recap of April’s biggest stories and updates that every seller needs to know.


April 5, 2024 

How Amazon Prevents Counterfeit, Fraud, and other Forms of Abuse

Amazon recently released our Brand Protection report, which outlines our commitment to the authenticity of goods sold in our store and to holding bad actors accountable to protect your business and help you grow. 

In 2023, Amazon invested more than $1.2 billion and employed more than 15,000 people—including machine learning scientists, software developers, and expert investigators—dedicated to protecting customers, brands, sellers, and our store from counterfeit, fraud, and other forms of abuse. 

The report outlines the progress Amazon has made, including the following highlights: 

  • In 2023, Amazon identified, seized, and appropriately disposed of more than 7 million counterfeit products worldwide, preventing them from harming customers or being resold elsewhere in the retail supply chain. 
  • Since its launch in 2020, Amazon’s Counterfeit Crimes Unit has pursued more than 21,000 bad actors through litigation and criminal referrals to law enforcement. 
  • Our proactive controls blocked more than 99% of suspected infringing listings before a brand ever had to find and report them. 
  • Since 2020, while the number of products available for sale in our store has continued to grow, Amazon has seen more than 30% decrease in the total valid notices of infringement submitted by brands. 


Amazon remains committed to continued innovation and will not rest until Amazon drives counterfeits to zero. 

For more detailed updates on our strategic areas of focus and the progress Amazon has made, go to Brand Protection report. 


April 13, 2024 

Personalized recommendations now on the Fulfillment Insight Dashboard 

The Fulfillment Insight Dashboard provides insights about your delivery performance. You can now get personalized recommendations for your seller-fulfilled, non-Prime orders based on categories, such as handling time and on-time delivery rate. This will help you identify and remove issues in the fulfillment performance of your professional selling account. 

Recommendations can help you improve delivery performance and optimize shipping choices, which can help increase sales. 

To learn more, go to the Fulfillment Insight Dashboard. 


April 16, 2024 

Prepare deals and FBA inventory for Prime Day 2024 

It is time to plan for Prime Day 2024 by sending in your FBA inventory and creating deals! 

Send in your FBA inventory

Make sure your FBA inventory arrives at our fulfillment centers by June 20, 2024. Amazon recommends shipping ahead of time to allow for potential logistics, customs, or carrier issues. 

As you prepare your shipments, check your recommended replenishment quantity. Even if restock limits are applied, you may still have capacity available in different storage types. Expand the restock limits monitor at the bottom of the page to check your restock limits by storage type from Restock Inventory or Shipping Queue. 

Create a deal 

Create your deals by May 3, 2024, to participate in the Prime Day sale. To create a deal, make sure that your account has a rating of more than 4 stars and your product has a rating of more than 4. 

You can choose to create a deal from the list of eligible products in the Select products tab of the Deals dashboard. The list is refreshed every week. 

For more information on deals criteria, go to Amazon deals. 

You can create a Prime Exclusive Discount at any time before or during the sales event, provided it meets eligibility criteria for Prime Day. 

Stay tuned for more updates on Prime Day 2024 in the coming months.

New SKU Economics Report 

  • Amazon has launched a new SKU Economics report to make financial information in the SKU Economics tool more accessible and to illustrate the breakdown of fees, including the recently launched low-inventory-level fee. 
  • SKU Economics is a tool on SKU Central, for all third-party sellers, that collects fees, sales, ads, off-Amazon costs, and net proceeds in a single view to help you optimize costs and understand your product selection performance. The new SKU Economics report is a downloadable report that enables you to view the costs and fees for each product in your catalog at once. It includes historical charges information for each fee type. 
  • The report allows you to view the economics of your selection at the FNSKU, MSKU, ASIN, and parent-ASIN level. This single source for historical economics data eliminates the need to merge sales, fees, and ads reports to understand your net proceeds.  
  • The SKU economics report provides aggregated historical data to help you understand the economics of your products over time at the parent-ASIN, child-ASIN, MSKU, or FNSKU level for a selected time period and Amazon store. This includes data for Sales, Fees, Ads, Per-Unit costs, and Net Proceeds. Data in this report can be up to 24 hours old. 



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Pauline Thoméré

May 1, 2024
Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.

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