Q4 COVID 19 Prep: What You Need To Know

Get your Amazon business Q4-ready! Discover smart strategies to stay competitive, maximize profits, and overcome supply chain challenges in 2021’s busiest season.

As we approach the final stretch of the year, it’s time to stay focused and finish strong—because Q4 is here. The last quarter is traditionally the busiest for sellers, and it’s critical to be prepared for the surge in demand during this decisive period.

The past two years have been especially challenging due to the COVID-19 pandemic, which disrupted the global economy and kept people indoors. While traditional businesses struggled, eCommerce saw explosive growth. Online shopping surged—not only for safety and convenience but also in compliance with social distancing guidelines. As a result, more consumers than ever are choosing to shop online.

eCommerce platforms offer compelling benefits, including flexible return policies that appeal to modern buyers. The online marketplace is expanding rapidly and offers a glimpse into the future of commerce and business operations.

Despite the continued impact of COVID-19, many eCommerce sellers have learned the importance of having a plan in place to keep their businesses running. Maybe you’ve considered selling on Amazon—or already started—drawn in by its reputation and opportunities. Indeed, selling on Amazon can be a powerful way to navigate financial restrictions and reach new customers during uncertain times.

But is it that simple?

The global pandemic has wreaked havoc on international logistics, creating inventory replenishment challenges. Competition on Amazon is fiercer than ever, and marketplace conditions are constantly shifting. If your business relies on import/export operations, you already understand how crucial logistics are to success in Q4. And even if you don’t, having products available for sale is non-negotiable.

On top of logistical slowdowns, trade tariffs were another factor increasing costs for import-reliant sellers during this period.

Contrary to popular belief, the pandemic hasn’t slowed demand—in fact, it has increased consumer appetite for goods like electronics and apparel, many of which are shipped in cargo containers. However, global logistics infrastructure hasn’t kept up. We’re facing container shortages, soaring shipping rates, and strained supply chains. Many sellers are finding it difficult to restock in time to meet demand.

Events like the Suez Canal blockage in March further strained freight networks. Air freight is also impacted, with cancellations and backlogs overwhelming airport warehouses. Restrictions aimed at protecting workers and curbing virus spread have caused further disruption, including labor and equipment shortages. These compounding factors are resulting in costly delays for businesses worldwide.

So, BQool sellers ask: How should we prepare for Q4 2021?

With Black Friday right around the corner and global logistics under stress, maximizing profit and avoiding stockouts is more important than ever. Here’s how to get your business ready to win Q4—even with product shortages:

1. Use an Amazon Repricer to Maximize Profits
BQool recommends using a smart repricer like BQool Repricing Central. Powered by AI and machine learning, this tool automatically adjusts your prices to stay competitive, win the Buy Box, and protect your margins. It calculates the optimal price based on your costs and market trends to ensure you don’t miss out on sales or profits.

2. Tap Into Social Commerce
If you’re a private label seller, consider advertising through social media. Social commerce has grown rapidly and enables customers to purchase products directly through platforms like:

• Instagram

• Facebook

• Pinterest

• TikTok

• Snapchat

These platforms are excellent for driving traffic to your Amazon listings or even selling directly. While easy to use, they do require some setup—like creating your product listings and optimizing your profiles. Still, it’s a flexible, often low-cost way to diversify your sales strategy and reach new audiences.

But beware: competition is fierce on social platforms too. Do your research, plan your strategy, and be ready to adapt quickly.

Should You Ditch Amazon for Social Commerce?
Not necessarily—but if you’re exploring lower-cost entry points or supplemental channels, social eCommerce is worth trying. It offers lower upfront investment and can complement your Amazon business well.

The Bottom Line

We’re living through a global shift that’s reshaping industries—and no one knows exactly when things will return to “normal.” But one thing is clear: to thrive on Amazon in Q4 2021, you must be proactive, adaptable, and prepared.

Equip yourself with the right tools, such as an AI repricer, and explore new opportunities like social commerce. By staying agile and planning ahead, you can turn challenges into success and end 2021 on a high note.

Let BQool help you make Q4 your most profitable quarter yet.

This blog was published on Aug 31, 2021 by Pauline Thomere and was updated on 15th May 2025 by Naimi Ismadi.

Pauline Thoméré

August 31, 2021

Naimi Ismadi is a content and marketing specialist at BQool, helping Amazon sellers scale their businesses through clear, engaging insights on repricing tools and smarter selling strategies.