Amazon Reviews and Amazon Feedback: Confused?

Most online shoppers don’t know the difference between Amazon Feedback (for the seller) and Amazon Reviews (for products). Most people are only interested in getting a bargain online, hoping that it arrives quickly, and in one piece!

In reality, the difference is very important, and this post will explain the reasons why. It is important when you are buying, but even more so if you are selling on Amazon.

Amazon feedback and Amazon reviews sound exactly the same, don’t they?. Surely it relates to a buyer telling you what they thought of the product?

This isn’t necessarily the case.


Amazon Reviews

Amazon Reviews


Amazon Reviews (product) are typically made up of the following:

What the buyer thought of the item – This opinion can influence future buyers and their decision to make a purchase for themselves.
Reviews are based on a scoring system (out of 5 stars)
Reviews are displayed on the product’s detail page on Amazon.


Amazon Feedback


Amazon Feedback (seller) is typically made up of the following:

The product shipping speed.
The quality of the product packaging.
How professional the seller’s attitude is and the quality of customer support provided.
Confirmation of whether or not the buyer would purchase from the seller again in the future.

Manage your Amazon reviews with our review tool

Regardless of whether it’s reviews or feedback, what a customer says can provide valuable insight for the seller and for future buyers. It is also important to keep your Amazon seller account in good shape by maintaining good metrics. Good numbers indicate that you are doing a good job, poor numbers show that improvement is necessary.

Can Reviews and/or Feedback be removed?


The answer, in a nutshell, is yes. Both feedback and reviews can be removed. However, it’s not as simple as you might think.

If a buyer leaves you negative feedback, it’s in your best interest to try and get that feedback removed or amended, this is so it doesn’t affect your overall scoring. You have to meet specific criteria if you want the feedback to be removed. The feedback has to contain one of the following scenarios:

Promotional content for the buyer – they can’t promote their own business or products.
Abusive or foul language – The buyer is not allowed to “name call”, swear or abuse the seller.
Private and/or personal information – Names can be included but that’s it, the buyer cant write anything with more detail than that (about themselves or you) otherwise, you have grounds to get the feedback removed.
Product reviews. When submitting feedback, it has to be related to the seller and not the product itself. If the buyer wishes to discuss the product, they have to do so in the product review section.

To discover how to manage and make the most of your Amazon Feedback here

Test Yourself!


Take a look at the following sentences, see if you can tell the difference between feedback and a review.

1. It arrived a lot faster than I expected.
2. The item arrived in poor condition due to lack of bubble wrap.
3. The item arrived and I noticed scratches on the back of the product but the item was supposed to be new.
4. The seller offered great customer service and responded to my queries immediately.
5. The battery in my product died within a week.
6. The product arrived and it was a different colour to what was originally advertised.
7. The item took over a week to arrive even though it was fulfilled by Amazon.
8. I would definitely buy from this seller again.
9. The packaging was fantastic.

Here are the answers.

Numbers 1, 2, 4, 7 and 8 are examples of feedback

Numbers 3, 5, 6 and 9 are examples of reviews



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