BQool AI Repricer is Officially Live!

BQool AI Repricer is Officially Live!

The latest update for BQool’s Repricing Central has now been released and includes an exciting and unique new feature, an AI-Powered Repricer, as well as other minor feature updates.

  • AI-Powered Repricer
  • Get Buy Box – Add Your Price
  • Other minor updates


AI-Powered Repricing

With the burning desire to support sellers in dominating the Buy Box and maximize profits, BQool has reinvented Amazon repricing with their all-new exclusive AI-Powered Repricing. This complex AI repricing algorithm was heavily researched and developed to reflect various relationships between key data points that affect Buy Box wins/price. The result is a more Aggressive and Flexible repricer that can:

  • AI Buy Box Winner I – Intense Competition
    Reprice aggressively. Recommended fulfillment type: FBM
  • AI Buy Box Winner II – Moderate Competition
    Reprice moderately. Recommended fulfillment type: FBA, FBM
  • AI Buy Box Winner III – Low Competition
    Reprice incrementally. Recommended fulfillment type: FBA

And with all these performance enhancements, setup and deployment are even easier than before. No more detailed and customized rules, just a few settings and the AI will handle the rest. 


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(AI Strategy Selection)


Below is a quick comparison between AI-Powered Repricer and Rule-Based Repricing strategies.

AI-Powered Repricer vs Rule-Based Repricing Strategies At A Glance_03032021


Get Buy Box – Add “Your Price” settings

Within the Rule-Based Repricing rules, the “Get Buy Box” setting defines how BQool reprices when a seller is not in the Buy Box. Sellers may now compete with the lowest price or the Buy Box price with the newly added “Your Price” selection.

Where applicable you may now add the following selection:
“Your Price [+/-] ___ [$/%]”
4.0 update -2

(Example: Competition found between Min & Max)


Other Minor Updates

  • The latest version of Repricing Central includes a few cosmetic (UI) changes.
  • In the Listings screen and within Bulk Actions, the FBM Shipping Cost is now optional and will be calculated as zero if left blank.


The AI-Powered Repricer is available on selected pricing plans. To learn more about it, click here or feel free to contact support at or check out our blog post about the latest BQool product updates.


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BQool Marketing

March 3, 2021
Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.

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