How Will Amazon Marketplace Fair Pricing Policy Affect Your Repricer

Due to the ongoing global health crisis arising from the COVID-19 Coronavirus, BQool advises Repricing Central users refrain from increasing the price of surgical mask, sanitizer and basic need products to an amount that grossly exceeds the average price during the outbreak. Price gouging is a serious violation of Amazon policies, unethical, and in some cases, illegal. BQool is working closely with Amazon to be compliant with Amazon Marketplace Fair Pricing Policy and if you have any questions about how to adjust price of your items using our repricer, please don’t hesitate to contact us at



Amazon Marketplace Fair Pricing Policy 

Sellers are responsible for setting their own prices on Amazon marketplaces. In our mission to be Earth’s most customer-centric company, Amazon strives to provide our customers with the largest selection at the lowest price, and with the fastest delivery as sellers play an important role. 

Amazon regularly monitors the prices of items on our marketplaces, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a marketplace offer that harms customer trust, Amazon can remove the Buy Box, remove the offer, suspend the ship option, or, in serious or repeated cases, suspending or terminating selling privileges. 

Pricing practices that harm customer trust include, but are not limited to: 

  • Setting a reference price on a product or service that misleads customers; 
  • Setting a price on a product or service that is significantly higher than recent prices offered on or off Amazon; or 
  • Selling multiple units of a product for more per unit than that of a single unit of the same product. 
  • Setting a shipping fee on a product that is excessive. Amazon considers current public carrier rates, reasonable handling charges, as well as buyer perception when determining whether a shipping price violated our fair pricing policy. 




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