Amazon can be a wonderful marketplace for any E-Commerce merchants out there. You can show your products to thousands of potential customers every day because people are searching on Amazon for products to buy.
Many E-Commerce companies have been able to significantly increase their revenue by selling their products on Amazon. That’s because these companies could reach thousands of new customers every day.
To stay competitive, we put together a few tips for you, which can help you increase Amazon sales and win market share in 2022.
Get the Buy Box
Getting the Buy Box is the goal of many sellers on Amazon. The Buy Box will increase your store’s visibility, that will lead to more sales for your business. To increase the probabilities of winning the buy box among sellers who sell the exact same listings, you must meet these crucial requirements such as:
- Price competitiveness
- Availability (enough stock)
- Shipping speed and fulfilment type
- Seller feedback
Fulfillment is probably the most important factor in Amazon’s algorithm. Amazon fulfillment falls into three categories: FBA (Fulfilment by Amazon), FBM (Fulfilment by Merchant), or Seller-Fulfilled Prime (SFP). If you want to win the Buy Box, you should consider using FBA.
Amazon favors FBA sellers because it knows you always have the perfect scores for Shipping Time, On-Time Delivery Rate, and Inventory Depth. Also, FBA products automatically sell as Prime.
Getting good feedback is also important for your store on Amazon.
Feedback is the general appreciation from the customers about your online store. You must consider the speed and type of delivery. Make a good first impression to your customers, be conscious of your store reputation and show customers the advantages of buying your items.
Finally, try your best to provide a perfect customer service, be responsive to help your customers. If you want more additional tips about customer service and how you can improve it, you can check this article.
Invest in Amazon Sponsored Ads (PPC)
Amazon Sponsored Ads is also a very good opportunity to directly increase the number of sales if you have the buy box and at least a little budget.
But always remember the long-term success of your Amazon FBA Business and not only the short-term profit.
If you’re able to increase Amazon sales and revenue by using PPC ads so that you sell more products than your competition, you will also be able to increase your number of feedbacks.
A good choice is to place ads on Amazon for less competitive keywords like long-tail keywords. This means that the keywords you can select in your PPC campaign should not be flooded by other PPC ads of your competitors.
Of course, the keywords you choose should also have a medium to high search volume.
We suggest you create a unique selling proposition such as bundle items to stand out from competitors. As we mention before, selling on Amazon is very competitive so bundle items can prevent other sellers from selling the same item as you.
a) How “Bundle” works?
You can bundle at least 2 to 5 items under a single ASIN. However, when you bundle items on Amazon, make sure to respect the Amazon Product Bundling Policy.
It is possible to price lower or equal to the sum of the products in the bundle. Usually, it is recommended to discount the items in the bundle. If there any price changes about one item or multiple items in the bundle, the seller has the responsibility to adjust the prices by himself.
We suggest you adding the word “Bundle” to the name of the bundling items.
The bundle items can be shipped and delivered separately based on multiple factors. (Items dimension…etc.)
Automate Your Product Prices with A Repricer
Amazon pays attention to the fair price competition. Do not overprice your listings or even undervalue your item price, make sure the prices of your listings match the prices of the market. If your listings are too high, Amazon will delist your listings with pricing error. Keep in mind that Amazon will check the current market price to protect the sellers and the buyers from unfair competition.
Another tip is to use a Repricer to help you adjust your listing prices automatically based on the prices market fluctuations. Using a Repricer will help you to put in place a flexible pricing strategy according to the customizable repricing rules you can set up so that you can stay competitive, maximize your profits, and win the Buy Box.
We hope that we’re able to help you with this article. If you implement these strategies to set your Amazon business in 2022, you will see results. Be sure to subscribe to the BQool Blog to receive great tips frequently.