Amazon FBA – How does it work?

Want to know how Amazon FBA works? FBA Repricer

Amazon FBA, which stands for Fulfillment by Amazon, was launched ten years ago as a mechanism to help sellers scale their fulfillment and customer service operations, and has become an appealing investment opportunity for business buyers. It is a paid option for Amazon sellers who do not wish to bother with, or cannot handle fulfillment.

“Why do million users sell their products via FBA?” you may ask. By using FBA to let Amazon handle shipping logistics, sellers can cut their inventory and shipping costs as well as make their goods eligible for Amazon Prime. If you are a new Amazon seller and barely have feedback from buyers (see how to increase positive feedback), customers are likely to be drawn towards the FBA products ahead of non-FBA products, because they get Amazon’s trusted customer service and returns. In addition, Amazon will feature FBA products in product search results, so your listings can be more visible to buyers. Also, one of the most attractive benefits is that Amazon is almost certainly going to make a seller’s FBA products eligible to win the Buy Box (related article: What Exactly Is the Amazon Buy Box?), even if the seller hasn’t yet earned featured merchant status on Amazon. (learn more about the benefits of FBA)

However, I can’t say for sure whether FBA will be beneficial to you or not as every business is unique. The only way to find out is to try. Consider starting out with a limited inventory and experiment with FBA fulfillment. Over time, you’ll discover what works best for your business. Please check out the infographic below to know more about how FBA works, how are FBA fees calculated and refund and return policies, etc.

Published by BQool Marketing on Jun 24, 2015

Back to Main Page

BQool Marketing

June 24, 2015

Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.