How Important Are Amazon Product Reviews?


Many sellers would provide free product or give discount in exchange of product reviews. Why would they do that? Are product reviews that important?

Imagine if you are trying to find a power bank on Amazon and there are over hundreds of types showing up in search results, how could you make a decision among those choices? Beside prices, I believe product reviews must also be the one you take into consideration as you would rather spend a little more money on something of better quality.

According to Nielsen’s latest Global Trust in Advertising report, 92% of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising. Online consumer reviews are the second most trusted source of brand information and messaging, with 70% of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years. Also, Search Engine Land also released the findings of annual Local Consumer Review Survey, which reveals the growing importance of online reviews in the purchasing decision.Therefore, we can see reading reviews before making purchasing decisions has become more common.

However, the new Amazon Marketplace rules have specifically been adjusted and Amazon has recently removed hundreds of reviews from writers in the same niche. In case this happens to you, there are a few things you need to know about Amazon Product Reviews before finding a way to increase reviews. (Learn more about Customer Review Creation Guidelines) Let us tell you the Amazon Reivew Policy, and the ways to increase your product reviews with the infographic below. Don’t miss out!


Published by BQool Marketing on May 25, 2015

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