How to Sell on Amazon in 2025: A Beginner’s Guide

Shipping and Logistics: Avoiding Common Mistakes

Efficient shipping and logistics are essential for running a successful Amazon business. Whether you rely on Fulfillment by Amazon (FBA) or handle orders independently with Fulfillment by Merchant (FBM), understanding Amazon’s guidelines and avoiding common mistakes can save you time, money, and stress.

Amazon’s Shipping Requirements

FBA Shipping Requirements

Amazon has specific rules for packaging, box dimensions, weight, and labeling to ensure inventory is delivered safely:

Box Size and Weight

Standard boxes must not exceed 25 inches on any side or weigh more than 50 lbs. Oversized items can exceed these limits but may incur additional fees.

Packaging Materials

Use strong, six-sided boxes with protective materials like bubble wrap, kraft paper, or air pillows. Avoid restricted materials such as Styrofoam or packing peanuts.

Labeling

Each box must have an FBA Box ID label, ship-to and ship-from addresses, and special handling labels (e.g., “Team Lift” for boxes over 50 lbs). Place labels on a flat surface, not over seams, to ensure scannability.

FBM Shipping Guidelines

FBM sellers must prioritize:

1. Timely Deliveries. Choose reliable carriers to meet promised delivery times.
2. Insurance. For high-value shipments, use carriers that provide insurance to protect against loss or damage.
3. Labeling and Prepping Inventory. Proper labeling is critical for seamless FBA operations.

FNSKU Labels

Ensure each product has a scannable FNSKU (Fulfillment Network Stock Keeping Unit) label, a barcode that Amazon uses to identify and track products in their warehouses. And ensure that this label that matches your shipping plan. For example, a misaligned barcode can delay processing.

Packaging for Protection

Use poly bags, bubble wrap, or custom boxes to secure fragile items. For instance, individually wrapping glassware prevents breakage during transit.

Avoid Labeling Errors

Duplicate or photocopied labels can confuse fulfillment centers. Always use unique, freshly printed labels for each shipment.

💡 Pro Tip: Use visuals to guide team members or suppliers on proper labeling practices to prevent mistakes.

Creating a Shipping Plan

An FBA shipping plan ensures your inventory is sent to the correct fulfillment centers. Key elements of a shipping plan include:

1. Product Details. List all products and quantities being shipped.
2. Fulfillment Centers. Amazon assigns centers to optimize storage and delivery.
3. Labeling Responsibilities. Specify whether Amazon or you will handle labeling.
4. Finalize your shipping plan early. preferably before manufacturing—to avoid delays. Missing Amazon’s recommended “Ship By” date can result in cancellation fees and delayed processing.

Handling Lost or Damaged Inventory

FBA Sellers

If inventory is lost or damaged at an FBA center, Amazon typically reimburses sellers. Monitor shipment statuses in Seller Central and file claims promptly for reimbursement.

FBM Sellers

Use carriers with tracking services and insurance to mitigate risks. For high-value items, ensure extra packaging to protect against shipping damage.

Example: If an FBA item is marked as “unsellable” due to damage, you can request reimbursement or create a removal order to inspect the item yourself.

Common Shipping Mistakes to Avoid

Ignoring Amazon’s Packaging Rules

Using prohibited materials like Styrofoam can lead to rejected shipments.

Overlooking Label Placement

Placing labels over seams or edges can make them unreadable during scanning.

Choosing Unreliable Freight Forwarders

Work with experienced companies familiar with FBA procedures to avoid delays and damaged shipments.

Underestimating Lead Times

Always build a buffer into your shipping schedule to account for unexpected delays.

Timing Your Shipments

Shipping during peak seasons, such as the holidays, can cause delays and increased costs. Plan ahead for major shopping events like Black Friday, Prime Day, and Cyber Monday. Avoid shipping too close to these dates to ensure your inventory arrives on time.

Naimi Ismadi

April 2, 2025

Naimi Ismadi is a content and marketing specialist at BQool, helping Amazon sellers scale their businesses through clear, engaging insights on repricing tools and smarter selling strategies.