Interesting Tidbits from Amazon Holiday Sales

Interesting Factors can help you Build Winning Amazon Selling Strategies during Holiday

It’s not rocket science that the holiday season is a crucial time for Amazon sellers.  It’s important to take full advantage of this time period to increase your holiday sales.   Amazon has released some interesting facts and figures relating to the 2013 holiday selling, and to our consternation, some of these numbers piling in are mind boggling.

Select facts from Amazon’s press release:

1. Amazon.com shipped enough items with Prime this holiday to deliver at least one gift to every household in America

2. Amazon shipped to 185 countries this holiday

3. Amazon customers purchased enough Crayola Marker Makers to be able to draw a line around the world four times

4. Amazon customers purchased enough Hot Wheels from third-party sellers to stretch around the Daytona International Speedway racetrack

5. Amazon customers purchased enough miniature flashlights to light four collegiate football fields in accordance with NCAA standards

6. Amazon customers purchased enough running shoes to provide a pair to every participant in the top 10 largest marathons in the world

7. If you stacked every Himalayan Crystal Lamp purchased by Amazon customers this holiday season, the height would reach the top of Himalaya’s highest peak — Mt. Everest

8. Amazon customers purchased enough winter boots to keep everyone living in three of the coldest cities in America — Duluth, Minnesota; Butte, Montana; and Watertown, South Dakota — warm for the winter

9. Amazon customers purchased enough cross-body purses to outfit every attendee at a typical Taylor Swift concert

10. If you placed every upright vacuum purchased by Amazon customers end-to-end, they would reach 15 times the depth of the Marianas Trench, the deepest point in Earth’s oceans

11. The number of “Star Trek Into Darkness” Blu-ray combo packs purchased would span the distance of 25 Star Trek Enterprise spaceship

12. If you had a single plain M&M for each Eminem album purchased on the Amazon MP3 Store over the holidays, you’d have nearly 100 lbs. of the candy-coated chocolate

13. Amazon customers purchased enough youth archery kits to outfit every resident of Katniss Everdeen’s hometown, District 12, four times over

More than half of Amazon customers used mobile device to make their purchases, indicating a shift in buying practices from desktop to mobile devices.  Also, more than a million users signed up for Amazon Prime, contributing to the best selling season for Amazon to date.  This means that all the above figures are just a tip of the iceberg.  There is still plenty of untapped potential for future growth, so the figures may turn out even more impressive in the future.  These impressive statistics further cement Amazon’s position as the number one online e-commerce retailer, and it would be wise to take advantage of it.

Published by BQool Marketing on Mar 10, 2014

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BQool Marketing

March 10, 2014

Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.