The biggest event of the year is over, but that doesn’t mean your Prime Day advertising strategy should end too. Post-Prime Day presents one of the most advantageous moments for sellers, where your ad budgets shift from a more aggressive, impression-driven approach to one that is more focused on profit, retargeting, and customer retention. In …
Many Amazon sellers start with a daily ad budget of $10–$50, or allocate 10-30% of revenue to advertising, depending on their margins and growth targets. While these benchmarks can be helpful, there’s no one-size-fits-all budget. In this article, you’ll learn what a realistic budget is based on your numbers. Overview How do Amazon Ads work? …
By Naimi Ismadi
April 28, 2026
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