What Is Amazon Rufus? How to Optimize for AI Search
📢 Update As of May 2026, Amazon has changed the name Rufus to Alexa for Shopping. Only the name has changed. The AI tools, product suggestions, and listing tips in this guide still work the same way. We still use the name Amazon Rufus in this article because sellers may still search for and use …
By Naimi Ismadi
February 5, 2026