How to Write Amazon Follow-up Emails

Amazon follow-up emails

Christmas is all about giving, this is why BQool is giving out three free Amazon follow-up emails that can be copied and fired off quickly in the busiest time of the year. Taking a proactive approach to getting customer feedback can boost your feedback score and lead to more sales.

The follow-up email sequence can also increase buyer engagement so you can get more feedback. Here are three examples of Amazon follow-up emails that are done correctly.

 

#1 Amazon Feedback Request Template – Order confirmation

Amazon has a strict email policy, so sellers don’t have the freedom to customize the emails. But you still can do something to boost customer satisfaction and engagement by providing useful information such as a product guide or tips. This is a good approach to stimulate positive feelings towards your brand when the buyers are giving you feedback or reviews.

Here’s a template of what this email might look like:

 

Hello Amazon Valued Customer,

Thank you for your recent purchase of {{Product Name}} from {{Your Store}}. Your order hasn’t shipped yet, but we will send you an email when it does. 

Before you get your hands on your box of happiness, we have some important information that helps you to use it in a safe manner.

Please note:

★For 4K video, it only supports 30Hz refresh rate and DOES NOT support 60Hz refresh rate. If this hub does not support 4K video output for your device, you should try to set the refresh rate to 30Hz on your laptops/devices.

★Fast charging is only for laptops but not for phones: S9/S8/Note8, LG G5/G4, etc. Phones only support normal charging.

★This Aluminum hub will be a little hotter than plastic hub which is normal just like your aluminum alloy laptop/flash drive/will be hot after a long time use.

 

Worry-FREE 18-month Warranty 

As a responsible seller, {{Your Store}} offers an 18-months warranty. For any defective products, please reach out to us. We’d love to have an opportunity to take care of it and provide total satisfaction.

  1. Sign in to your Amazon account
  2. Click the “Your Account” option, and then select “Your Orders.”
  3. Click the “Contact Seller” button next to order and offer more details

 

Best Regards,

{{Your Store}}

Customer Care Team

 

#2 Amazon Feedback Request Template – Days after delivery

The best time to send feedback request email is a few days after their orders arrive as they still have a fresh memory and experience with your products and services. Remember, you should focus on the customer’s experience instead of directly asking for feedback. Here’s a template for this follow-up email:

 

Hello Amazon Valued Customer,

Thanks so much again for purchasing {{Product Name}} from {{Your Store}}. Our records show that your order was recently delivered. We hope you’ve been getting a ton of value from the gear you’ve ordered, but we definitely want to know if anything could be better, too!

Please take 5 seconds to comment on your experience regarding our customer service, shipment and your overall purchasing experience with us. 

{{feedback_link: Leave Feedback}}

If you had any problems with the product, please contact us right away and we’ll do our best to resolve any issues.

  1. Sign in to your Amazon account
  2. Click the “Your Account” option, and then select “Your Orders.”
  3. Click the “Contact Seller” button next to order and offer more details

 

Best Regards,

{{Your Store}}

Customer Care Team

 

#3 Amazon Feedback Request Template – The final follow-up email

Usually, sending two follow-up emails is good enough to encourage buyers to write feedback. But if you have not received anything back from them, your last window of opportunity will be sending this follow-up email a few weeks after delivery. The template might look something like this:

 

Hello Amazon Valued Customer,

We’re curious how you felt about {{Product Name}} that you purchased a few days ago. How are you finding it? Feel free to share your thoughts with us so we can improve and keep up the work we’re good at. Most importantly, your valued feedback can also help other customers to make an informed decision.

{{feedback_link: Leave Feedback}}

If you had any problems with the product, please contact us right away and we’ll do our best to resolve any issues.

  1. Sign in to your Amazon account
  2. Click the “Your Account” option, and then select “Your Orders.”
  3. Click the “Contact Seller” button next to order and offer more details

 

Best Regards,

{{Your Store}}

Customer Care Team

 

Final thoughts

When you work on crafting your follow-up emails, you should also be familiar with the last updated Amazon’s communication guideline to avoid getting your Amazon account suspended. Your follow-up emails should not include any of the following:

  • “[Important]” in the subject line when the message is not necessary to complete an order
  • Marketing or promotional messaging
  • Language that either incentivizes or manipulates product reviews or seller feedback
  • Language that requests removal or update of an existing product review
  • More than one request for a product review or seller feedback
  • Links or attachments that are not necessary to complete the order
  • A link to opt-out of messaging
  • Logos, if they display or link to your website
  • Any content that differs from the contact reason you chose on the Contact Buyer page

 

A lot of factors contribute to a successful follow-up email campaign, like content, subject line, email frequency, CTA, so you will need to try different approaches to find which style of the Amazon follow-up email is the best for you. Automating your Amazon follow-up emails saves your time while an email automation tool with an AI solution can assign the most optimal email subject line and delivery time to each email. Ultimately, your buyers will be more than willing to give you the feedback and reviews you deserve.

 

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