Amazon SEO-Increases Keyword Search Terms to 1000 Characters

Amazon keywords character limit expansion

Rejoice! Amazon has expanded their search term limit from 250 characters (5 lines of 50 each) to 1,000 characters. Working within the confines of a 50 character limit is challenging, and it’s often frustrating to filter out valuable long-tail keywords. However, as they say, “Water is a boon in the desert, but the drowning man curses it.” The new 1,000 character search term expansion allows sellers to include more keywords to increase exposure to your products, but adding too many irrelevant keywords may attract the wrong consumers and reduce your conversion rate.

three steps to do SEO on Amazon

For Amazon’s algorithm, it’s important that the conversion rate of a product matches its click-through rate (CTR). Low conversion rates can negatively impact your product’s ranking, and may lead a decline in sales. Therefore, be mindful to optimize your listing carefully, or else the character limit expanse will hurt the listing instead of helping it.


Optimizing Search Results on Amazon

According to Amazon, factors such as the degree of text match, price, availability, selection, and sales history are all taken into consideration to determine where your product appears in a customer’s search results. In order to increase your product’s visibility, you must maximize the probability of transacting. In order to do so, these two activities are key:

✓ Ensure your listing are in the right categories

✓ Use the most relevant keywords in your titles


To categorize your listing appropriately, you can simply search for similar items in Amazon or use a software database like BigTracker to view how best sellers categorize their listings. BigTracker shows top sellers’ category and sub-category ranking, so discovering the best category to list within for maximum exposure couldn’t be easier. As for keyword terms, consider and define them from the customer’s point of view. Test out potential keywords in the Amazon search bar and allow the auto-complete feature to provide the most frequently searched terms.

keywords pop out

When you are experimenting with keywords, please make sure those keywords only include relevant information that is NOT captured by other fields such as product name, key product features, product description, brand name, etc. Staying within Amazon’s terms of service means no inaccurate, misleading, or irrelevant information (see Amazon’s link Optimize Listings for Search and Browse).


Besides taking advantage of search terms limit expansion, use BQool to keep your listings more competitive! If you haven’t created an account yet, please sign up here to start your 14-day free trial!



Learn more about keyword research:

How to Make Your Amazon ASIN a Keyword Magnet for Customers – 7 Steps to Generate a Keyword List

How to Make Your Amazon ASIN a Keyword Magnet for Customers – 6 More Ways to EXPAND Your Keyword Reach



Amazon Increases Search Term Limit to 5,000 Characters (But Is That Really A Good Idea?):
Amazon Increases Search Terms Character Limits to 1,000:



Published by BQool Marketing on 22nd Apr, 2016

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BQool Marketing

April 22, 2016
Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.

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