The Best Amazon Business Models Rundown – Pros & Cons

What Amazon Business Models Should I Choose - Pros & Cons

Have you been considering selling on Amazon for a while, but you are not sure which Amazon business models to follow? Or maybe you are not satisfied with the profit you are making with the current model and you are thinking of switching to a more profitable solution.  

In this article, we are going to shed some light on the most popular Amazon selling methods, describe the common pros/cons and suggest some tools you can use to improve your performance.  

The Amazon business models are sorted by the level of difficulty and effort involved, starting from the most beginner-friendly methods and then moving to the ones more suitable for established sellers.  

  • Drop Shipping  
  • Retail/Online Arbitrage  
  • Wholesale  
  • Private Label  
  • Manufacturing  


Amazon Business Models: Drop Shipping

The Best Amazon Business Models Rundown - Pros & Cons Drop Shipping

What it is  

Drop Shipping is when Amazon sellers buy products from a retailer or wholesaler and the order is sent directly to the customer. It is the method that requires the least amount of time and money since you are not handling the product and shipping is taken care of by the retailer.  

The key for drop shipping is to find the right supplier; for example, an online wholesaler that offers drop shipping services.  

The problem with this method is that you don’t have control over the product, and it can become complicated to follow Amazon’s standards when it comes to prepping and shipping.  

Also, since you are placing the order only when a buyer has already made the purchase, you might incur in long handling times and even unfulfillable orders.  



  • Cost is almost null. No stock necessary 
  • A quick and simple method to start  


  • You have no quality control over packing and shipping  
  • Longer handling time and risk of unfulfillable orders 


Tools needed  

  • Sourcing: find the right suppliers using a research tool with a supplier directory  
  • Helpdesk: managing communication with buyers and suppliers is the key to success, so you should use a help desk tool that combines Amazon messages and external emails. Suggested: BQool’s BigCentral  


Amazon Business Models: Retail/Online Arbitrage

The Best Amazon Business Models Rundown - Pros & Cons Online Arbitrage

What it is

Arbitrageurs find discounted items at local retail stores or online and then sell it at a higher price on Amazon.  

It is usually considered the best way to start selling on Amazon given that it is rather cheap, and it is not too complicated to understand.  

The main focus of this method is price. Bargains need to be found one at a time, and the retail price needs to be checked regularly to make sure that you will get profit from the reselling.  

It is recommended to focus on products already listed on Amazon, as it will cut down the effort involved in creating a new listing.  



  • Small investment needed and risks are lower  
  • Pretty straightforward, perfect to start selling on Amazon  


  • Time-consuming. Sourcing at retail stores takes time and effort 
  • Not scalable. Growth is limited by the “one deal at a time” format 


Tools needed  

  • Repricer: the key to arbitrageur’s success. It increases your chances to win the Buy Box and protects your profit. Suggested: BQool’s Repricing Central  
  • Deal Sites: find great deals online for your reselling opportunity  
  • Profit Dashboard: check if a potential product is profitable by calculating prices and fees. Suggested: InventoryLab, Shopkeeper  


Amazon Business Models: Wholesale

The Best Amazon Business Models Rundown - Pros & Cons Wholesale

What it is  

As a reseller, skipping one link of the supply chain can greatly increase your profit and stabilize your income. This can be achieved by becoming an official reseller, purchasing products directly from wholesalers, distributors or even from the manufacturers themselves.  

The first step is to get deals from distributors and be accepted as an official reseller. Then, you usually need to buy in big quantities, so the initial investment might be substantial. That’s why this method is usually suggested only to sellers that have been on the Amazon business for a while.  



  • There is a higher profit involved for less effort. Successful products can be restocked  
  • It’s easily scalable. You can keep diversifying your catalog  


  • The initial investment is substantial 
  • Higher risk of stale inventory since you are dealing with larger quantities 


Tools needed  

  • Repricer: lower buying cost means you have a wider margin to win the Buy Box. A repricer will increase the chances of staying in the Buy Box and protect the profit. Suggested: Repricing Central  
  • Research: it is important to be extra careful with your sourcing and to make sure you understand sales history. Suggested: Keepa Chrome extension, BQool’s BigTracker Extension


Amazon Business Models:Private Label

The Best Amazon Business Models Rundown - Pros & Cons Private Label

What it is

Dealing with Private label means that you purchase an unbranded product from a manufacturer, and then you brand it to turn it into your own company’s product. It is common practice to purchase the product from China and let the supplier brand the product with your own logo.   

Selling your own brand means that you don’t need to deal with restricted brands, and you will not have competition on the products.   

But the road to a brand’s success passes through marketing. The launch of each new product is very challenging, and it is necessary to put good care of product descriptions, product pictures, keywords, and so on.   



  • No competition, you are in full control of the product  
  • The Brand is scalable with potential unlimited growth  


  • You need to deal with marketing  
  • Launching a product is a long-term commitment  
  • Product Research is more complicated, decisions are only based on similar listings  


Tools needed  

  • Research: use a tool to spot good opportunities and popular niches. Check Best Seller Rank, sales velocity, and potential profit. Suggested: BigTracker Extension 
  • Stack up on Product Reviews: send automatic emails asking for product reviews. 5-star reviews will make your product more popular. Suggested: BigCentral  
  • Customer Service: manage emails from your buyers and the manufacturer. Use an autoresponder to make sure you are following Amazon’s 24h response time requirement. Suggested: BigCentral  


Amazon Business Models: Manufacturing

The Best Amazon Business Models Rundown - Pros & Cons Manufacturing

What it is

The last step in the process of getting more involved with the product you sell is to produce the product yourself. If you are a manufacturer and you have already built an infrastructure to sell your products into retail stores, having your products sold on Amazon could turn into great profit.  

The middlemen are completely cut off, so you will keep all the profit while also ensuring full control over the product.  

Most of the pros and cons of Private Label can be applied to this method as well, making marketing and customer service the keys to a successful brand on Amazon.   


  • Get full profit: the whole supply chain is in your hands, cutting “middlemen” expenses  
  • Full control: you oversee every phase, from product-making to branding  


  • Complicated: you need to be an experienced brand owner with enough business capital  
  • Customer Service and Feedback are tricky: you need to make sure your product and service are up to the standards  

Tools needed  

  • Marketing: Use tools to manage your PPC (Pay-Per-Click advertising) and your keyword optimization. Suggested: PPC EntourageMerchantWords  
  • Customer Service: manage emails from your buyers, usually asking about the products or their shipping. Also, you can ask for Product Reviews. Suggested: BigCentral  



One of the greatest things about Amazon is its accessibility to every kind of sellers, from the very beginners to more established brand owners.  

We have covered the most common Amazon business models in existence, now it’s time to give one a try! What are your favorite Amazon business models?  

No matter which model you use, BQool can offer tools to help you manage and automate your daily Amazon operations. You can sign up and try Repricing CentralBigCentral, and BigTracker Extension for a 14–day Free Trial. 



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Marco Negri

October 15, 2019
Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.

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