Two Ways to Request Amazon Reviews and Feedback

request amazon reviews

We just introduced a new feature – Amazon Request a Review Button Automation, so now you can have two options to request Amazon reviews and feedback effectively with BigCentral. To wrap your heads around the two different options, we’ve put together a comparison table to guide you in deciding what works best for you.


Request a Review Button Automation and Seller Requested Review Campaigns Comparison

Request a Review Button Automation Seller Requested Review Campaigns
 Request-a-review-automation  1021 template
Policy Compliant
100% Amazon policy-compliant; no risk to account suspension Dependent on email content (good for sellers who clearly understand Amazon Guidelines)

Must use Amazon’s policy-compliant email design


Customizable Feedback & Review Request email content

Email Frequency
Only one message can be delivered to reduce email clutter  Number of messages delivered is determined by the matches to the campaign settings 
N/A Yes

AI-powered Smart Scheduler and Subject Lines

Message is automatically translated to buyer’s local language by Amazon Includes pre-configured email templates in French, German, Spanish, Italian, and Japanese
Recipient Filtering

Multiple filters enable you to target key buyers such as buyers who have already left positive feedback, resulting in the likelihood of more positive reviews

Add Links/attachments to Complete Order 
N/A Yes

(Please refer to Amazon’s guidelines)



Each option has its pros and cons. In general, Request a Review Button Automation is right for sellers who have experienced difficulties in requesting reviews due to Buyer-Seller Messaging restrictions or mainly focused on requesting product reviews. On the other hand, Seller Requested Review Campaigns are suitable for sellers who want to boost brand identity to strengthen the connections with customers to increase the likelihood of getting feedback or reviews.


Hopefully, this article explained anything you want to know about the two ways of requesting Amazon reviews and feedback with BigCentral. If you require further information, feel free to contact us at or leave your comment below.


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Christina Chen

August 18, 2020
Pauline's passions lie in eCommerce and supporting individuals in their online selling endeavors. Currently, as a frequent contributor to the BQool Blog, she channels her passions into creating informative contents that break down the complex challenges Amazon sellers face on a daily basis.

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    Katie Thorpes
    March 14, 2022

    Well, it’s sometimes difficult to get book reviews onto Amazon because authors send out advanced reader copies, also known as ARCs. This means the reviewer receives the book for free in exchange for an honest review.

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