No matter what you are selling, one of the essential Amazon selling strategies is letting millions of Amazon customers reach your items. And that’s the reason why every Amazon seller keeps looking for a way to increase the visibility of their products to accelerate their sales. In the 21st century, almost everyone is living on …
Most Importantly, What does it Mean to Me and My Sales? For most of us, it makes sense when we are told that ACoS is Advertising Cost of Sales, or in other words: How much we are spending on advertising for each dollar of our sales generated through PPC. Not too hard to understand, right? …
It is a well-known fact that Amazon is one of the largest, if not, the largest e-commerce site in the world. With every day that passes by, more and more people are searching for products on Amazon rather than Google. As a seller, this means that there is plenty of user data out there, waiting …
Last week I introduced Amazon Headline Search Ads. I talked about basic requirements and how they differ from Sponsored Products. You can read about it here As promised, this week I’ll discuss HSA optimization. Remember, those are some general tips and treat them as a baseline for your own testing. Headline Search Ads’ Anatomy There are 3 …
A few months ago Amazon made Headline Ads available to everyone, and now most of private label sellers can use those ads to market their products. In the past, Headline Ads were restricted to Vendors (usually manufacturers and distributors selling directly to Amazon). This was a big change, and I took some time to test …