When you create a manual Sponsored Products campaign, you choose one of two targeting methods: Keyword targeting: You select keywords. Product targeting: You select specific products or product categories. Both methods help Amazon determine when your ad may be eligible to appear, but they give you different ways to control that targeting. So which one …
By Daniel Wong
September 4, 2026
Amazon search terms optimization means turning real customer search data into smarter decisions across your ads and listings. TL;DR By scaling high-converting search terms, cutting wasted spend with negative keywords, and aligning your listing with buyer intent, you can reduce ACoS, improve ROAS, and consistently grow profitable traffic. Tools like BQool AI Advertising can help …
By Naimi Ismadi
April 21, 2026
Tag: amazon acos reduction Amazon Ads keyword strategy amazon ads optimization strategy amazon backend keywords optimization amazon conversion rate optimization amazon keyword match types amazon keyword optimization amazon keyword targeting amazon listing keyword optimization amazon negative keywords Amazon PPC keyword research Amazon PPC optimization amazon ppc search terms amazon roas improvement amazon search query optimization amazon search term analysis amazon search term harvesting amazon search term optimization Amazon search term report amazon search terms optimization
