Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
By Daniel Wong
September 4, 2026
When you create a manual Sponsored Products campaign, you choose one of two targeting methods: Keyword targeting: You select keywords. Product targeting: You select specific products or product categories. Both methods help Amazon determine when your ad may be eligible to appear, but they give you different ways to control that targeting. So which one …
By Daniel Wong
September 4, 2026
Amazon Sponsored Products are cost-per-click ads for individual product listings. They can appear in Amazon shopping results and on product detail pages, and shoppers who click are sent directly to the advertised listing. Launching a campaign is simple. Managing one well is harder. Sellers need to make decisions about targeting, bids, budget, search terms, and …
By Daniel Wong
September 4, 2026
When you create an Amazon Sponsored Products campaign, one of the first decisions you make is whether to use automatic or manual targeting. The difference is simple: Automatic targeting lets Amazon decide which shopper searches and products may be relevant to your ad. Manual targeting lets you choose the keywords or products you want to …
By Daniel Wong
September 4, 2026
Despite how they sound, negative keywords aren’t all that bad. In fact, are one of the most effective ways to improve your Amazon Ads performance. By preventing your ads from appearing for irrelevant searches, they help reduce wasted ad spend, improve campaign efficiency, and focus your budget on shoppers who are more likely to buy. …
