Amazon Sponsored Products: How They Work and How to Manage Them
Amazon Sponsored Products are cost-per-click ads for individual product listings. They can appear in Amazon shopping results and on product detail pages, and shoppers who click are sent directly to the advertised listing. Launching a campaign is simple. Managing one well is harder. Sellers need to make decisions about targeting, bids, budget, search terms, and …
By Daniel Wong
September 4, 2026




