As an Amazon private label seller, one of the missions during the process of building your brand is to create package and logo for your products. Some people may think of package design simply as a nice imageĀ on a bottle or box, but there’s more to itĀ than that. Package design should be a marketing instrument …
By BQool Marketing
December 12, 2016
Tag: Amazon Seller Coach
To become a successful private label seller on Amazon, not only do you need to offer good products, but you must also optimize your product page. While a listing should provide comprehensive product description, good photos, especially the main image play an important role in enticing customers to click in to your listing. Moreover, since …
By BQool Marketing
November 25, 2016
Tag: Amazon Seller Coach
On October 3, 2016, Amazon updated its product review policy to ban incentivized product reviews [1]. In other words, sellers are no longer permitted to offer free or discounted products to customers and ask for product reviews in return. Since this has been the strategy adopted by many private label sellers in recent years to …
By BQool Marketing
November 1, 2016
As a brand owner, a common choice for you is to sell on Amazon as a third-party seller. That means you manage your Amazon store via Seller Central and have to operate most of the business by yourself. However, there is actually another option for you: become Amazon first-party seller and let Amazon sell your …
By BQool Marketing
October 28, 2016
Tag: Amazon Seller Coach
In 2015, FBA (Fulfillment by Amazon) volumes have grown significantly and the inventory levels were extremely high. Especially in November and December, U.S fulfillment centers were fully packed. In order to store all the overloading inventory, they had to set up hundreds ofĀ temporary warehouse canopies. To avoid situation like this and the potential capacity constraints …
By BQool Marketing
October 14, 2016
Tag: Amazon sellers
As more and more consumers nowadays turn to Amazon to check product ratings and reviews before making a purchase, it is extremely vital for sellers, especially Private Label, to make sure people are saying good things about their products. Not only do product ratings affect your sales, they also impact search rankings on Amazon. …
By BQool Marketing
October 11, 2016
All businesses face negative customer feedback. The problem is, do you know how important an online review can affect your business and how to handle negative reviews? According to Graham Charlton, the Editor in Chief of Econsultancy, 61% of customers read online reviews before making a purchase decision on e-commerce sites [1] and 88 % …
By BQool Marketing
September 30, 2016
We are excited to reveal the latest update in BQool Repricing Central! In this update, we revamped the interface to be more user-friendly and intuitive to use, as well as added several new features to maximize the softwareās potential and help you win sales. Contemporary and Intuitive Interface Repricing Central just received a …
By BQool Marketing
September 12, 2016
Tag: Best repricer
On a sleepless night I bought a sleep therapy sound machine on Amazon and have been waiting patiently for it. However, itās been over a week and the machine is still nowhere to be seen! The seller says the package may have been lost in transit. Or could it have been a fraud and they …
By BQool Marketing
September 9, 2016
Tag: Amazon sellers
On behalf of the staff at BQool, it gives me great pleasure to welcome you to our inaugural editorial, A Cool Opinion. This editorial was created with ecommerce entrepreneurs in mind, particularly sellers on the Amazon platform. As consultants, we do our best to not only understand the needs of our clients, but also give …
By Peiya L
September 5, 2016
Tag: Amazon Seller Coach
With Amazonās presence in 11 countries worldwide, sellers now have the opportunity to expand their businesses beyond their home markets. Amazon makes it easy for merchants to sell across borders by offering Europe (Germany, France, Italy, Spain and the UK) Unified accounts and North America (Canada, U.S. and Mexico) Unified accounts as well as providing …
By Peiya L
August 24, 2016
Tag: Amazon Seller Coach
In the last few months Iāve spoken to hundreds of Amazon private label sellers. Some are hugely successful, whilst others struggle. For those of them that face challenges, similar issues arise again and again. Here are 9 of the most common reasons which can prevent private label sellers from succeeding. Ā 1. Rusty on the …
By BQool Marketing
August 24, 2016
In price-sensitive e-commerce platforms such as Amazon, the key factors that differentiate you from other sellers are your seller ratings and feedback scores. According to Amazon, āmaintaining a high feedback rating is crucial in becoming a successful sellerā [1]. Feedback and reviews have powerful impact on how your Amazon store is perceived by others. Thereās …
By BQool Marketing
August 12, 2016
