An Introduction to Amazon Enhanced Brand Content

What is Enhanced Brand Content (EBC)? Many sellers have noticed the new Enhanced Brand Content feature under the Advertising tab in Seller Central in recent months. This helpful new tool is now available to brand registered sellers to create more vivid product pages to help boost traffic and sales. With Enhanced Brand Content, sellers can enhance …

By BQool Marketing

February 7, 2017

EU VAT Invoice Introduction for EU Sellers

Our last VAT article introduced VAT rules for Amazon US sellers who sell in Europe; this article will focus on the VAT regulations that Amazon EU sellers must comply with. If you are based in a European State and sell on any of the Amazon EU marketplaces, the following is information about VAT that you …

By BQool Marketing

January 30, 2017

5 Vital Things Amazon FBA Sellers Need to Know about Sales Tax

Selling on Amazon FBA is a great way to outsource many of the most labor-intensive aspects of running an eCommerce business. But with that comes some trade-offs. One thing Amazon doesn’t handle for 3rd party sellers is sales tax compliance. This post will guide you through what you need to know about sales tax compliance …

By BQool Marketing

January 18, 2017
EU VAT

EU VAT Introduction for Amazon US Sellers

For US sellers who are selling or preparing to sell in Amazon EU marketplaces, there is one thing you must pay close attention to — VAT. As it is one of the unavoidable part of doing business in Europe, let’s read on and become familiar with it. What is VAT? Value Added Tax (VAT), is a consumption tax …

By BQool Marketing

January 11, 2017

5 Factors to Consider for Product Package Design

As an Amazon private label seller, one of the missions during the process of building your brand is to create package and logo for your products. Some people may think of package design simply as a nice image on a bottle or box, but there’s more to it than that. Package design should be a marketing instrument …

By BQool Marketing

December 12, 2016

How to Optimize your Amazon Product Photos

To become a successful private label seller on Amazon, not only do you need to offer good products, but you must also optimize your product page. While a listing should provide comprehensive product description, good photos, especially the main image play an important role in enticing customers to click in to your listing. Moreover, since …

By BQool Marketing

November 25, 2016

Amazon Review Policy Update: No More Incentivized Reviews

On October 3, 2016, Amazon updated its product review policy to ban incentivized product reviews [1]. In other words, sellers are no longer permitted to offer free or discounted products to customers and ask for product reviews in return. Since this has been the strategy adopted by many private label sellers in recent years to …

By BQool Marketing

November 1, 2016

Boost Sales & Profit on Amazon with Intelligent BQool Repricer

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amazon vender

Is Amazon Vendor Central a good choice?

As a brand owner, a common choice for you is to sell on Amazon as a third-party seller. That means you manage your Amazon store via Seller Central and have to operate most of the business by yourself. However, there is actually another option for you: become Amazon first-party seller and let Amazon sell your …

By BQool Marketing

October 28, 2016

Increase of FBA Storage Fees During 2016 Holiday Season

In 2015, FBA (Fulfillment by Amazon) volumes have grown significantly and the inventory levels were extremely high. Especially in November and December, U.S fulfillment centers were fully packed. In order to store all the overloading inventory, they had to set up hundreds of temporary warehouse canopies. To avoid situation like this and the potential capacity constraints …

By BQool Marketing

October 14, 2016

How to Deal with Negative Product Reviews on Amazon

  As more and more consumers nowadays turn to Amazon to check product ratings and reviews before making a purchase, it is extremely vital for sellers, especially Private Label, to make sure people are saying good things about their products. Not only do product ratings affect your sales, they also impact search rankings on Amazon. …

By BQool Marketing

October 11, 2016

The Positive Impacts of Negative Feedback on Amazon

All businesses face negative customer feedback. The problem is, do you know how important an online review can affect your business and how to handle negative reviews? According to Graham Charlton, the Editor in Chief of Econsultancy, 61% of customers read online reviews before making a purchase decision on e-commerce sites [1] and 88 % …

By BQool Marketing

September 30, 2016

Repricing Central Update: Improving Efficiency

We are excited to reveal the latest update in BQool Repricing Central! In this update, we revamped the interface to be more user-friendly and intuitive to use, as well as added several new features to maximize the software’s potential and help you win sales.   Contemporary and Intuitive Interface   Repricing Central just received a …

By BQool Marketing

September 12, 2016

Package Lost in Transit? Precautions for Amazon Sellers

On a sleepless night I bought a sleep therapy sound machine on Amazon and have been waiting patiently for it. However, it’s been over a week and the machine is still nowhere to be seen! The seller says the package may have been lost in transit. Or could it have been a fraud and they …

By BQool Marketing

September 9, 2016
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