Do you have your email marketing strategy in mind while you are writing to customers? After you have figured out what information you want to include in your emails, the next step to take is determining your target audience. Many marketers also make use of data mining, and, more specifically, market basket analysis to help …
Read our Email marketing 101 Although the impact of social media marketing is increasing, companies and marketers still prefer the use of email for business communication on a daily bases. Emails provide a direct and personal way to get in contact with your customers along with opportunities for upselling or sale. All you need …
One of the most popular social media websites online, Twitter is primarily a micro-blogging service that enables users to post ‘tweets’ of 140 characters or less. As of early 2014, Twitter had more than 240 million active monthly users. Twitter is an amazing promotional tool for your Amazon store. You can use Twitter to launch …
Amazon Order Management Basics If you are a new seller on Amazon, you may find yourself getting confused about managing your inventory, handling orders, packing, and sending shipments. I guess you didn’t expect to find it so complicated. If you find yourself getting frustrated with the avalanche of information online, don’t worry! We’ll simplify the …
When Christmas is around the corner, you know to stock up. It makes a lot of sense. As a seller, you are anticipating the influx of shoppers who will visit your store and potentially purchase your products. You expect to sell more because there are more shoppers. Now Amazon is taking the practice of stocking …
Whether you are jockeying with other sellers for the Amazon Buy Box or trying to maintain profitable margins in pricing wars with Amazon retail, the competition you face is tough and smart. The way to stay ahead in this competition is to be craftier, and one trick is to optimize your product listings for increased …
So you’ve received negative feedback. Obviously, you’re not a happy camper, but hey, it happens to even the best of sellers. It’s important to remain even-keeled through any adversity on Amazon and not overreact. You may even detect some feedback that are in violation and request Amazon to remove them. So when can you make …
For Positive Amazon Seller Feedback Check your seller performance Seller Checklist [print this for your use] Item description: □ Have accurate descriptions for item without slight discrepancies or misrepresentations □ Have item on the correct and proper listing page □ Have item’s condition categorized accurately Pricing: □ Charge reasonably for item and for shipping Inventory: □ …
Which sellers use repricing software on Amazon? You’re probably trying to figure out whether you should use it for your Amazon business, but everywhere you turn, mum’s the word. As you can imagine, using software to automatically adjust pricing is a strategic advantage, and the more hipster it is, the more effective it would seem …
November and December are THE prime months for shopping. It”s when shoppers are anticipating major holidays and gearing up for the Black Friday, Thanksgiving, Christmas, and Cyber Monday deals; in other words, shoppers are in the mood to spend. How do I win more sales amid the throng of Amazon sellers you ask? That”s right, …
Things Sellers Should Know How do buyers rate sellers on Amazon? There may be a few things you overlook as a seller. Make sure you meet the basics to increase your positive feedback on Amazon. Amazon recommends buyers to use the following criteria to rate sellers: 1. Was the order packed securely and carefully? Does …
At first, I was afraid, I was petrified, Kept thinking, I could never live without you by my side, You know the tune. You sing it at karaoke bars. Somewhere deep inside, each Amazon seller is singing this song dedicated to the Amazon Buy Box. So just how do sellers survive if they’ve been kicked …
There’s a sweet spot you should be hitting in your repricing strategy to optimize your sales and profit. It involves just two objectives: to maximize your profit margin, but still match your competitors’ prices. But how important is it to do this at an ongoing basis? And for all of your listings? Adapting to Market …