5 Things You Should Do to Protect Your Amazon Brand

Navigating the depths of Amazon as a seller can seem overwhelming. As your brand grows, you may notice an increasing number of users reselling your product. How is this fair, you may ask? Amazon wants to see sellers competing as much as possible to help secure the lowest possible price for buyers. As helpful as …

By Guest

September 5, 2019

Make Smarter Decisions Using Amazon Brand Analytics

Amazon has released a new feature called Brand Analytics under the Reports tab in Seller Central last month. This feature is free and only available to third-party marketplace sellers who are Brand Registered. According to Amazon, Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about …

By Christina Chen

March 29, 2019

Fight Against Counterfeits Using Amazon Project Zero

With the number of counterfeit products on the rise, even Amazon had to take measures to fight Amazon hijackers and sellers who take advantages of unknowing customers for the purpose of financial gain. Counterfeit products damage not only your brand reputation, but it also drives business down very quickly. Even if your product is branded …

By BQool Marketing

March 22, 2019

Registering for Trademark Protection in China

A seller seeking to protect their trademarks in China has two options: (1) to register under the international agreement the “Madrid Protocol” or (2) to register in China itself with the Chinese Trademark Office (“CTMO”). Both options will give the Seller trademark protection for their product; however, there is a difference as to the ease …

By Guest

November 29, 2018
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