Navigating the depths of Amazon as a seller can seem overwhelming. As your brand grows, you may notice an increasing number of users reselling your product. How is this fair, you may ask? Amazon wants to see sellers competing as much as possible to help secure the lowest possible price for buyers. As helpful as …
Amazon has released a new feature called Brand Analytics under the Reports tab in Seller Central last month. This feature is free and only available to third-party marketplace sellers who are Brand Registered. According to Amazon, Brand Analytics is a feature that contains valuable insights to empower Brand Owners to make informed, strategic decisions about …
With the number of counterfeit products on the rise, even Amazon had to take measures to fight Amazon hijackers and sellers who take advantages of unknowing customers for the purpose of financial gain. Counterfeit products damage not only your brand reputation, but it also drives business down very quickly. Even if your product is branded …
First and foremost, every Seller must know that China is a first-to-file country; meaning until you register your trademark you have no rights in that trademark. If the Seller becomes aware that their trademarks are being infringed upon in China, the fight will center around who filed a trademark application first. (I). Offense: Stopping …
A seller seeking to protect their trademarks in China has two options: (1) to register under the international agreement the “Madrid Protocol” or (2) to register in China itself with the Chinese Trademark Office (“CTMO”). Both options will give the Seller trademark protection for their product; however, there is a difference as to the ease …
If you are a Private Label Seller, the question you should ask yourself isn’t “Should I enroll my brand in the Amazon Brand Registry?”. The question is “When?” you should do it. Brand Registry is a must for established Private Label products. It gives you not only more control over your products and listings, but it also provides …