Top 3 Amazon Review Request Templates for Sellers

Amazon review request templates

How do I request reviews from my customers? This is probably the most commonly asked question for many Amazon sellers. Due to Amazon’s strict policies, sellers become very careful and sensitive when asking their customers to leave feedback and reviews. If you violate the policies, your account may get suspended.

If you are struggling to get more product reviews, this checklist can help you to understand the basics of buyer-seller messages according to Amazon compliance guidelines.

  • Don’t offer anyone a discount, a free or discounted product or other rewards for a review.
  • Don’t offer to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method).
  • Don’t link to a third-party website including in your messages.
  • Don’t offer a coupon code for a future purchase.
  • Don’t ask for positive reviews.
  • Don’t use “if or then” language to send unhappy buyers to customer service and happy buyers to the review page.
  • Don’t only ask for reviews from buyers who had a positive experience


Now, let’s start writing an email that makes buyers read and want to leave you a review.


Here are the top 3 best-performing templates that are most popular among our BQool users.


#1 Amazon Shipment Confirmation Template

This one works well for many FBA sellers who are quite certain about the delivery days. This email can build up a sense of anticipation and excitement before the order arrives.


Hello Amazon Valued Customer,

Great news! Your order has been shipped. It left our warehouse earlier today on its way to you! You can expect it to be on your doorstep within {{days of delivery}} days.

  • Product name 1
  • Product name 2
  • Product name 3


You made a great customer choice shopping with us. At {{Your Brand}}, we truly care about your customer experience and, we are 100% dedicated to your complete satisfaction. Your feedback will help us to improve our services.


Thank you for shopping at {{Your Brand}}. If you have any questions or concerns please let us know. If you do not receive your item within {{days of delivery}} days, then please contact Amazon support here: Amazon Customer Support


Best Regards,
{{Your Brand}}
Customer Care Team


#2 Amazon Delivery Confirmation Template

This email is a good way to notify your buyers the order is delivered on time and encourage them to leave feedback and review.


Dear {{Buyer’s full name}},

{{Your Brand}} from Amazon would like to thank you for your recent purchase.

Our record indicates that your order has been delivered. We want to make sure you are completely satisfied with the product you have purchased. Please let us know if there is any issues, questions or concerns. Our customer support team is standing by to assist you.

If you are satisfied with the product, please take a moment to submit a product review here:

  • Leave Product Review: Product name 1
  • Leave Product Review: Product name 2
  • Leave Product Review: Product name 3


If you’ve had a pleasant buying experience from our store on Amazon, please leave us feedback by clicking on the following link:

Leave Feedback


Thank You,
Customer Service Team


#3 Amazon Review Request Template

This is a 3-in-1 email template that buyers can view the product, write a review, and leave feedback.


Dear {{Buyer’s full name}},

Our records indicate that you have recently purchased a

  • Product name 1
  • Product name 2
  • Product name 3


from us on In our endeavor to provide the best quality cases to customers, we would love to hear your thoughts and opinions on our product. To do so, we would encourage you to leave a review of the product on


To leave a product review, please sign in to and click the following link:

  • Leave Product Review: Product name 1
  • Leave Product Review: Product name 2
  • Leave Product Review: Product name 3


Your comments will ultimately aid us in continually improving our products and services. We want to continue to meet and exceed your expectations. Additionally, you may Leave Seller Feedback for {{Your Brand}} on Amazon.

We genuinely hope that your experience with our store was one that was positive and memorable. Thank you in advance for your valuable feedback.


Warmest regards,

{{Your Brand}} Customer Service


Manually sending out follow-up emails to request feedback or reviews for each order will take up hours of your time. To avoid this mundane task, many sellers are using automated email tools to deliver personalized emails to their customers so you can focus more on sales that matter the most to your business.

Not only can BQool BigCRM (formerly Feedback Central) automatically send emails to your customers, but it also encourages customers to leave reviews and feedback.



These are the most effective email templates that have the best open rate according to our system data. I hope the Amazon review request templates will help you to successfully solicit feedback and reviews to grow your Amazon business.

If you want to get instant access to more great Amazon review request templates like the above-mentioned, sign up for a Free 14-day trial with BQool BigCRM today!



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