Are you skeptical about how Buy Box could improve your sales? Are you also confused why you need a repricer to get in the buy box? In this article, we will answer these two questions and provide you some information about the benefits of the Buy Box is and why you need an Amazon repricer to win the Buy Box.
In the early days of Amazon, its founder Jeff Bezos discovered that in order to provide customers a great shopping experience he had to refine the function of his website. To be a great eCommerce platform, Amazon underwent hundreds of tests year after year to develop a way that could expedite checkout, simplify choices, and improve customer experience. Thus, the Amazon Buy Box was invented.
This golden checkout cart is located on the upper right corner of a product listing page. The Buy Box works so well that Amazon sellers literally fight tooth and nail to be in the Buy Box so they can attract the attention of buyers. Till this day, Buy Box has remained a prominent feature on Amazon proves its capability of converting customers.
Getting into the Buy Box is a privilege and an exceptional feat. Sellers need to have competitive pricing to win the Buy Box. Because it is so competitive, it feels like the longest line with no end in sight. Merchants on Amazon know the Buy Box is the gold mine for their business, and they all want a piece of the action. Therefore, you need a good Amazon repricer to help you get the elusive Buy Box. Here are some key points you should consider when deciding which Amazon repricer to use:
1. Competitive Pricing
Pricing, as we know, is the key variable by which Amazon determines whether to award you with the top 10 on the offerings list page, the top 4 on the More Buying Choices Box, or the coveted Buy Box. Repricing software helps you to adjust prices for all your products every minute. It checks the prices of your competitors and effectively lowers yours (as low as you preset in the software filter), so you remain competitive, profitable, and ahead. By consistently auto adjusting prices competitively, the cloud-based repricing software can also monitor the price trends and competitors’ prices regularly, so you can increase your odds of being detected by the Amazon Buy Box algorithm to pick you as the Buy Box winner.
2. Save Time
You save time because thankfully you don’t have to adjust your prices manually anymore. You don’t have to recalculate and go through repetitive motions. You determine your presets once in the software, and you’re set. It’s a set it and forget it Amazon tool.
3. Simple yet Effective
The software is a quick study, and once you know you’re way around it, it’s a powerful Amazon seller tool. You can customize your repricing settings and find the pricing strategy that fits into different competition scenarios. The more you can adapt to different competition scenarios and pricing strategies using an Amazon repricer, the more profitable your business will be.
Sellers who are serious about making money, doing business efficiently, expanding profit margins, and making money, should all consider using an Amazon repricer to help them win the Buy Box. BQool Repricing Central is the perfect Amazon repricer that suits the needs of all Amazon sellers who want to get the Buy Box to increase their sales.
This is why we are bringing you special offers for BQool Repricer and Email Automation Tool to help you achieve Q4 sales success.
Get 40% Off Repricing Central $100 Monthly Plan for 2 Months with Code: ERPWRXYD
(Offer ends on November 30th)