Email marketing has always been king. It was king back in 2012, and it’s king in 2018. But… Selling on Amazon, you can’t use email marketing in the way typical marketers do. You can’t send anything promotional, and you can’t build your email list. That doesn’t mean you shouldn’t know some basics of email marketing …
I started selling on Amazon when I had a full-time day job for a large corporation. I did it to bring in extra money so that my wife didn’t have to return to work after her maternity leave. It took me some time to realise that I was running a real business rather than an …
Amazon’s fulfillment centers aren’t warehouses, and Amazon doesn’t make money out of keeping your stuff under its roof. Amazon makes money when you sell your things. Because of that, Amazon Long-Term Storage Fees are a way to gently “force” you to do something with your excess inventory. What are Amazon Long-Term Storage Fees? Amazon assesses LTSF …
Let me get this straight. If your products are not selling, scroll down to the Pricing and Product and rethink your entire strategy over. Optimize amazon listings may be your safest bet to improve sales. If you want to sell more, here are some tips on how to optimize Amazon listings. Images Images are the most …
SEO or Search Engine Optimization is one of the best ways to lead people to your website. So, why don’t you do it for your own Amazon store? It will increase the traffic and will ensure great sales and the position of your store on Amazon. Every day, the competition among Amazon sellers is increasing. …
What if you are missing out on a lot of potentially profitable products when you are doing online or retail arbitrage because of one mistake? Dismissing products where the sales rank is not good enough for you. You need a decent rank to make sales right? True to some extent, but what if you could …
Nowadays, if it doesn’t have an app, Alexa will work it out for you. There are exceptions of course. International freight is massively, frustratingly, un-automatedly, one of them. No wonder the industry has low “transparency.” That is, you may not get answers to basic questions like how competitive a quote is, or how well a …
Christmas is undeniably the most important time for online sellers all over the world. It is also one of the busiest time for online shoppers, online sellers and for Amazon themselves! During this peak festive season, it’s more important than ever to be at the top of your game in order to stand out amongst your competition …
If you are a Private Label Seller, the question you should ask yourself isn’t “Should I enroll my brand in the Amazon Brand Registry?”. The question is “When?” you should do it. Brand Registry is a must for established Private Label products. It gives you not only more control over your products and listings, but it also provides …
“You make your money when you buy your stock” or something similar is something that is often repeated like a mantra amongst Amazon sellers. It is certainly true that if you can find and purchase stock that is potentially going to sell at a profit on Amazon then you have done a lot of the …
Last week I introduced Amazon Headline Search Ads. I talked about basic requirements and how they differ from Sponsored Products. You can read about it here As promised, this week I’ll discuss HSA optimization. Remember, those are some general tips and treat them as a baseline for your own testing. Headline Search Ads’ Anatomy There are 3 …
A few months ago Amazon made Headline Ads available to everyone, and now most of private label sellers can use those ads to market their products. In the past, Headline Ads were restricted to Vendors (usually manufacturers and distributors selling directly to Amazon). This was a big change, and I took some time to test …
Ten billion dollars – that’s how much more revenue Amazon generally makes during Quarter 4 compared to Q1, for example. We’re used to seeing big numbers in relation to Amazon, but that’s pretty significant. I’m pretty sure that you already know that Q4 is the time of year you can make the most money selling …