Most Importantly, What does it Mean to Me and My Sales? For most of us, it makes sense when we are told that ACoS is Advertising Cost of Sales, or in other words: How much we are spending on advertising for each dollar of our sales generated through PPC. Not too hard to understand, right? …
The data provided to brands by eCommerce is used to drive sales, reach new audiences, and upsell like crazy. With eCommerce becoming old hat for most brands at this point, it’s more important than ever that every eCommerce brand should be making use of key metrics in three areas to truly be successful: advertising, storefront, …
PPC campaigns, or pay-per-click, is a method of driving traffic to a website or product listing. Instead of traditional advertising, where you pay a flat fee and hope for the visits, the individual running the PPC campaign is charged based upon the number of clicks generated by the campaign and the ads within it up …
Since Amazon introduced the buyer Opt-Out policy, buyers can stop receiving unsolicited messages from sellers, which means if you send an email to a buyer who has opted out, Amazon will block the message and send you a bounce-back email. If you are an Amazon seller, you may feel frustrated about Amazon Opt-Out as you …
If you had more wiggle room in your budget, you could put profitable follow-up on autopilot. Too much to do—not enough time or money. If your workday begins with this sad song, you are not alone. Although the struggle is common (and real), you are unwilling to accept that this is how it has to …
The term “virtual assistant” (VA) came about in the 1990s to describe an individual who provides remote support services to businesses of all sizes. Thanks to new technologies – including artificial intelligence and big data – software can perform many of the same tasks as a living, breathing human VA. Learning more about the pros …
From the early electronic data transactions of the 1970s to modern day online shopping, e-commerce has revolutionized the way we do business. Thanks to the universal availability of fast internet connections for homes and businesses, transactions can now be completed almost instantly. Automated systems, massive customer reach and low operational costs are just a few …
Although English is the most commonly used language in the world, the EU consists of 28 countries, many of which have their own languages. Many US-based sellers think language is a barrier to prevent them from expanding their business to Europe. Especially for non-German speakers who wish to sell in the DE marketplace, they often would …
The number of sellers on Amazon is increasing, which means competition is fierce. There are millions of sellers, and you need to stand out to convert customers and increase sales. Sellers optimize all aspects of their product listing page; the product title, it’s description and pricing. A key component of an Amazon listing is product …
Are there any new ways and strategies that will bring more repeat buyers to your Amazon store? Building a great storefront can differentiate your brand from your competitors, this is why you should try the following strategies to drive more traffic to your Amazon storefront and improve your conversion rate. 1) SALES THROUGH AMAZON …
Amazon is one of the most popular online shopping platforms to date. As the e-commerce store with one of the highest revenue rates, Amazon is an incredibly successful global company. For that reason and many others, it is no wonder that mobile shopping trends for Amazon is a topic that sparks deep curiosity. Mobile shopping …
When you’re selling on Amazon product reviews are vital to your continued success. If your products aren’t getting great reviews you’re going to see a drop in your profits, sometimes rather quickly. Getting high product reviews helps potential new customers gain confidence in you and your products, and that can mean the difference between making …
This article is going to guide you with 4 essential steps on how to ship your products from China to Amazon, you will know all the processes of arranging shipment to Amazon from China and conditions on how to choose the best way for shipping. Many Amazon sellers appear to have the trouble on shipping …