Black Friday & Cyber Monday, the biggest shopping season is right around the corner! Many experienced sellers have already started preparing for the busiest time in Q4. For those that havenât started yet, itâs not too late. We will share some selling tips on how you can prepare and make the most of Black Friday & …
By Christina Chen
September 11, 2020
One of the most critical aspect in the success of an Amazon store is pricing of products. If a product is overpriced, it will fail to attract shoppers and make sales. If the price is too low, you will barely make a profit. However, having a competitive and profitable pricing at the same time is …
By Christina Chen
September 8, 2020
Why promote your products on YouTube? Krista Daniels, who sells handmade chocolates on Amazon FBA, says her biggest customer attractions are her YouTube videos. Her clips are short and sweet. One of her viral videos featured a very romantic marriage proposal involving Kristaâs chocolate products. With dozens of consumer videos of her products appearing on YouTube, Krista says …
By Marco Negri
June 30, 2020
Itâs difficult enough juggling Facebook, Twitter, and Pinterest in my Amazon store marketing strategy. I definitely donât intend to involve myself in anymore mushrooming social media copycats. This was my first reaction to LinkedIn. Iâm sure you also didnât even bother to open that first few LinkedIn invites from your friends. The lesson I learned …
By BQool Marketing
June 12, 2020
Whether youâre starting out with your first Amazon product or a more experienced seller, keyword research is an important step. Do it well, and it can pay great dividends down the line. Hereâs why: Keywords are part of the spine of our ASIN copy Keywords populate the back end search terms Keywords can be what …
By BQool Marketing
May 19, 2020
The reason why so many sellers are selling on Amazon FBA is that Amazon handles the majority of customer service for the sellers. However, if your customers enquire about your product functionality or features, the Amazon Customer service rep wouldnât have a clue on how to answer them. You would still need to answer these …
By Christina Chen
October 8, 2019
In its 2018 earnings report, e-commerce giant, Amazon, finally admitted to investors that it may have a counterfeit problem. This admission follows the public scolding by big names like Birkenstock for their failure to prevent the sale of counterfeit goods. How does Amazon Brand Registry work? Over two years, an advocacy group working with …
By Guest
October 1, 2019
Itâs typical for Amazon sellers to have their very own eCommerce websites. Not only does having one help them expand their brand and add diversity to their business, but it pretty much helps them capture a market segment that they donât have access to when operating only within Amazon. What Amazon sellers should never ignore, …
By BQool Marketing
March 31, 2019
Brexit is looming in the United Kingdom and its effects are being felt far and wide throughout Europe and indeed the world. As BQoolâs preferred indirect tax partner, we want to help you keep your clients informed of the changes that are occurring. Letâs shed some light upon what Brexit means with regards to cross …
By Guest
March 26, 2019
When it comes to Amazon customers, as little as 5% take the time to leave some sort of feedback. Low customer responses are frustrating in any business, but this is especially the case on Amazon, where customer reviews and brand reputation are two of the few tools that you have to separate yourself from other …
By BQool Marketing
February 12, 2019
The Q4 shopping season is here, and it’s important to map your promotions out to ensure that you’re making the most out of this time of year. Shoppers in the last quarter of the year (due to Black Friday, Cyber Monday, and Christmas) love saving money and become more deal-focused when shopping. Therefore, it’s a …
By Christina Chen
November 16, 2018
The thought of competing against Amazon and its army of third-party sellers can certainly unsettle many e-commerce merchants. The size of Amazon allows the e-commerce giant to offer prices that smaller Amazon store owners simply canât compete with. So how can the average merchant make sure that their Amazon store stands out on Amazon.com? Utilize Social …
By Alexis Rutherford
August 6, 2018
Last week we discussed the impact that too many Amazon Returns was having on buyers, this guide explains the perils of Amazon Returns from the perspective of the Amazon seller. One of the downsides of owning an eCommerce business is the unfortunate inevitability of having to deal with returns. In this guide, we will specifically …
By Alexis Rutherford
June 8, 2018
