Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
All businesses face negative customer feedback. The problem is, do you know how important an online review can affect your business and how to handle negative reviews? According to Graham Charlton, the Editor in Chief of Econsultancy, 61% of customers read online reviews before making a purchase decision on e-commerce sites [1] and 88 % …
By BQool Marketing
Amazon product reviews and ratings make up the buyers’ portal to the Amazon world. More often than not, buyers decide in an instant whether to even consider purchasing your product based on a quick glance at your product ratings. Since product reviews have become so important in e-commerce, there are more and more professional reviewer …
By BQool Marketing
We are excited to reveal the latest update in BQool Repricing Central! In this update, we revamped the interface to be more user-friendly and intuitive to use, as well as added several new features to maximize the software’s potential and help you win sales. Contemporary and Intuitive Interface Repricing Central just received a …
By BQool Marketing
Tag: Best repricer
On a sleepless night I bought a sleep therapy sound machine on Amazon and have been waiting patiently for it. However, it’s been over a week and the machine is still nowhere to be seen! The seller says the package may have been lost in transit. Or could it have been a fraud and they …
By BQool Marketing
Tag: Amazon sellers
On behalf of the staff at BQool, it gives me great pleasure to welcome you to our inaugural editorial, A Cool Opinion. This editorial was created with ecommerce entrepreneurs in mind, particularly sellers on the Amazon platform. As consultants, we do our best to not only understand the needs of our clients, but also give …
By Peiya L
Tag: Amazon Seller Coach
With Amazon’s presence in 11 countries worldwide, sellers now have the opportunity to expand their businesses beyond their home markets. Amazon makes it easy for merchants to sell across borders by offering Europe (Germany, France, Italy, Spain and the UK) Unified accounts and North America (Canada, U.S. and Mexico) Unified accounts as well as providing …
By Peiya L
Tag: Amazon Seller Coach
In the last few months I’ve spoken to hundreds of Amazon private label sellers. Some are hugely successful, whilst others struggle. For those of them that face challenges, similar issues arise again and again. Here are 9 of the most common reasons which can prevent private label sellers from succeeding.  1. Rusty on the …
By BQool Marketing
In price-sensitive e-commerce platforms such as Amazon, the key factors that differentiate you from other sellers are your seller ratings and feedback scores. According to Amazon, “maintaining a high feedback rating is crucial in becoming a successful seller” [1]. Feedback and reviews have powerful impact on how your Amazon store is perceived by others. There’s …
By BQool Marketing
It has been more than a month since Britons made the decision that will forever change the future of Great Britain  to leave the European Union. The next steps for the UK include invoking Article 50 of the Lisbon Treaty and thereafter starting negotiations with the rest of the 27 EU member states on its …
By BQool Marketing
Tag: Amazon sellers
Are you selling on Amazon EU marketplaces and find it a hassle to issue VAT invoices with different VAT rates? We have a great news! BQool is excited to introduce our new feature in Feedback Central― EU VAT Invoice Generator! What is VAT and why is VAT invoicing important? According to Amazon’s policy, “Amazon is …
By BQool Marketing
I am finally taking a vacation. A real vacation with my family! Being an Amazon seller definitely has its perks. I can take a break without worrying about my sales or loss of profit. I know you are wondering how I can be so cool and confident about it. Well haven’t you heard Louis Pasteur’s …
By BQool Marketing
Tag: Amazon Seller Coach
Once an order is placed, you have the opportunity to improve customer satisfaction and provide exceptional customer service to boost your seller reputation. But do you know whether you are sending the right message to your customers? Today we are going to discuss in more detail regarding what you should include in email content and what main …
By BQool Marketing
Tag: Amazon Seller Coach
