Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
BQool’s Feedback Central will soon roll out its latest innovative features with improved user interface on July 24th. Now managing and soliciting feedback with Feedback Central has never been so easy. Without further ado, let’s take a look at some of the exciting new features in our upcoming Feedback Central update. Feedback Analytics …
By BQool Marketing
Amazon Bundle Strategy A well designed product bundle not only provides convenience and value to customers, it is also a good way to win the Buy Box every time when the bundle is the one and only unique listing on Amazon. Let’s explore what bundled product is all about. Product Bundle Creation Rule: â—Ź  Include …
By BQool Marketing
Are you selling on Amazon and looking for ways to entice consumers to try out your products? One year ago, Amazon launched Amazon Giveaway, which is a great promotional tool for merchants to boost product exposure. With Amazon Giveaway, Amazon merchants, especially private label owners, are able to set up campaigns to give away their own products as prizes, draw in shoppers to try …
By BQool Marketing
Potential in European Marketplaces European E-commerce is growing rapidly! E-commerce in the UK is expected to grow by 10.5% this year [1], France by 7.9%[2], Germany by 12%, Spain by 19% and Italy by 18% [3]. Moreover, the 5 European marketplaces that Amazon currently operates in covers 25% of e-commerce spending in the region [4]. With …
By BQool Marketing
The risks and pitfalls of expanding your Amazon store internationally can be intimidating. Thanks to Amazon’s interconnected global networks, infrastructure and mega branding – the challenges of logistics, customer support and fulfillment have become easier to manage than ever before. With 11 global market places (US, UK, CA and IN all English-based) reaching customers in 180 countries worldwide, embrace the opportunity to expedite your …
By Peiya L
Coming in 2nd is worse than finishing last. You have given more effort than the rest, but the result was the same. As sellers, we’d all love to sit on the Buy Box throne, but it isn’t too bad to be second, third or even fourth on Amazon thanks to the More Buying Choices Box …
By BQool Marketing
Tag: Amazon Buy Box
Rejoice! Amazon has expanded their search term limit from 250 characters (5 lines of 50 each) to 1,000 characters. Working within the confines of a 50 character limit is challenging, and it’s often frustrating to filter out valuable long-tail keywords. However, as they say, “Water is a boon in the desert, but the drowning man …
By BQool Marketing
Exactly five months ago, Amazon began weeding and removing the “Verified Purchase” label from reviews given using free or deeply-discounted promo codes from sellers. Recent policy changes indicate that such reviews are subject to immediate removal. This article takes a closer look at this policy, why these changes were implemented and guidelines to avoid removal of these precious labels from legitimate …
By BQool Marketing
Many Amazon sellers have developed social media marketing strategies to increase traffic to their store. Moreover, utilizing social media allows you to find new customers, and develop brand exposure before they’ve even ‘stepped’ into your store. Pinterest is the third largest social media platform with over 100 million active users per month. Read on to …
By BQool Marketing
+$10 FOR AN ADDITIONAL EUROPEAN MARKETPLACE Are you a multiple European marketplace seller? Have you ever considered expanding to European marketplaces? It is now the time! BQool has now launched a new and better pricing plan for sellers in multiple European marketplaces including UK, FR, DE, IT and ES. In the past few months, we’ve been …
By BQool Marketing
Tag: Promotion
You’ve got a great idea for what you are going to sell, but here comes the next challenge: Where to source the products? Product ideas can be difficult to come by, but coming up with the idea is often less challenging than the sourcing of those products. In recent years, many entrepreneurs look to Asia, …
By BQool Marketing
Discovering a profitable trending product is every sellers’ dream. Those Movers and  Shakers can take off in a matter of weeks and generate massive revenues. However, without proper research, haphazardly jumping on the bandwagon to sell trending products will more likely result in getting dragged under the wagon instead. In part 2 of our series, …
By BQool Marketing
