Overview Customer Snapshot Background: A Household Brand Starting from Zero The Challenges The Solution: Three Specialists, One System The Results Looking Ahead Sound Familiar? Customer Snapshot Customer: SUN RIGHT Foods | Glass noodles & food products on Amazon US Industry: Consumer Packaged Goods / Grocery BQool Product: BQool AI Advertising Marketplace: Amazon North America Key …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
Selling on Amazon can lead to a thriving business, but it can also become a nightmare filled with seemingly unsolvable difficulties like lost profit, stranded inventory, and sleepless nights. The key to turn your efforts into a success is not just automation. It is pricing strategically. To stay ahead of the competition and consistently …
By Naimi Ismadi
Tag: amazon buy box repricer amazon pricing automation Amazon repricer amazon repricing mistakes to avoid amazon repricing software Amazon repricing strategy amazon repricing tool automated repricing amazon best amazon repricing strategies how does an amazon repricer work how to set min and max price amazon repricer how to use an amazon repricer repricing rules amazon what is an amazon repricer win the buy box amazon
Amazon peak season runs from October through December, with the highest sales happening around Black Friday, Cyber Monday, and the Christmas shopping period. For many sellers, this is the most important time of the year. According to Meteorspace, over 30% of annual eCommerce sales happen during Q4, driven by holiday shopping and major promotional events. …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
Overview What Is Amazon PPC and How Keywords Influence Ads Types of Amazon PPC Keywords to Target How to Discover Amazon PPC Keywords How to Identify Profitable Amazon PPC Keywords How to Use PPC Keywords in Amazon Listings Refining Your PPC Campaign Using Search Terms Reports Conclusion With millions of daily product searches, Amazon …
Since 2025, Donald Trump has served as the 47th and current President of the United States. During his presidency, he imposed tariffs on importing countries, once reached as high as 145%, contributing to increased economic turbulence and instability. This economic turbulence is disrupting Amazon sellers’ sourcing, pricing, and inventory strategies. In this article, we’ll …
Amazon sellers often focus heavily on ACoS (Advertising Cost of Sales) because it directly measures Amazon advertising ROI at the campaign level. However, ACoS should never be evaluated in isolation. It’s a tactical metric that influences your broader strategy to improve Amazon profitability. TL; DR A good ACoS on Amazon depends on your profit margin, …
The Amazon Influencer Program gives sellers and private labels access to authentic product reviews and highly engaged audiences through creator storefronts and content. This roundup highlights top Amazon influencers who excel at reviews and storytelling, plus how brands can collaborate with them to boost visibility and reach target audiences. Overview Top 10 Amazon InfluencersBenefits …
By Pauline Thoméré
What does it really take to improve advertising efficiency on Amazon today? In this Amazon Ads success story, one multi-category seller improved performance in just six months. “In 6 months, ACOS was reduced from 21% to 9%, and sales growth is 1,400%. Especially, I don’t have to spend any time for many campaigns.” Overview Seller …
📢 Update As of May 2026, Amazon has changed the name Rufus to Alexa for Shopping. Only the name has changed. The AI tools, product suggestions, and listing tips in this guide still work the same way. We still use the name Amazon Rufus in this article because sellers may still search for and use …
Black Friday and Cyber Monday (BFCM) are the biggest retail moments of the year. Traffic, spending, and competition all skyrocket, and your Q4 success often hinges on how you perform during this peak. With nearly 90% of Amazon’s category revenue happening in Q4, sellers who prepare early win this period, those who don’t get …
What if one small box on an Amazon product page could make or break your business? In this blog, you’ll learn what the Buy Box is, why it exists, how it works, and practical ways to win it consistently. Overview What is the Buy Box?Why does it exist?Why it’s importantHow it worksEligibilityKey metricsSuppressed …
Before asking “What is a good ROAS?” on Amazon, what does the word “ROAS” even mean? Return on Ad Spend (ROAS) is one of the most referenced metrics in Amazon advertising, and one of the most misunderstood. Many sellers aim for a “good” ROAS without knowing whether that number supports profitability or long-term growth. So, …
A business can generate strong sales and still under-perform if its return on investment (ROI) is weak. For Amazon sellers, improving ROI means looking beyond surface-level metrics like revenue or ad performance in isolation. Sustainable growth comes from understanding how efficiently capital is being converted into profit. This guide explains what Amazon ROI really means, …
