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Guide to Amazon Prime Day Marketing & Advertising

Amazon Prime Day Marketing & Advertising Guide 2026

TL;DR Start Prime Day ads at least two weeks early, triple your budgets, monitor ROAS alongside ACoS, prioritize top-performing ASINs, defend your brand keywords for maximum sales and profit. Amazon has announced that Prime Day would fall on the 23rd to 26th June in 2026, and is shaping up to be Amazon’s biggest event yet, …

Top Amazon Sourcing Ideas for 2025: Find Profitable Products

As Amazon tightens its reselling policies, third-party sellers face tougher product sourcing, especially with major brands (e.g., Nike, Adidas, LEGO, Maybelline and others) limiting access. This guide highlights Amazon Sourcing Ideas 2025including niche, profitable product types across beauty, electronics, and travel, plus strategies to navigate gating. Use data (Keepa/SellerAmp), trend signals, and judgment to safely …

E-Commerce News Roundup: January Recap

With the first month of Q1 behind us, there’s plenty of important news for sellers to catch up on! Amazon rolled out several updates in January to improve seller and customer experiences. The key changes include enhanced image-related compliance notifications, streamlined product title rules, and updated packaging standards for sharp products. To boost post-holiday sales, …

By Pauline Thoméré

February 4, 2025

Amazon Back To School Repricing Tips Blog Banner

Preparing for Back-To-School on Amazon + Repricing Tips

It’s the perfect time to start preparing for Back-to-School 2026. The Back-to-School shopping peak runs from Aug 5-20. Despite the common misconception that Back-to-School sales only focus on backpacks and pencils or other typical school products, sellers offering products in categories such as electronics and home goods are also seeing strong sales and rankings improvements. …

Essential Amazon Sourcing and Repricing Tools for 2025 Success

Succeed on Amazon in 2025 by mastering product sourcing and smart pricing. This guide shows you how to combine SellerAmp’s sourcing insights with BQool Repricer’s AI automation to boost profits and avoid costly mistakes. Whether you’re just starting or scaling up, these tools and strategies can help you grow a winning Amazon business.   How …

By Pauline Thoméré

January 23, 2025

E-Commerce News Roundup: December Recap

As 2025 begins, Amazon has rolled out a comprehensive set of updates that were unveiled in December. Sellers can now enjoy enhanced pricing control through the introduction of minimum-price-floor discounts. The improved Voice of the Customer analytics provides deeper insights into performance, leveraging Return Rate and Star Rating metrics. Additionally, Amazon has streamlined FBA operations …

By Pauline Thoméré

January 14, 2025

What Are the Most Profitable Amazon Programs for Sellers in 2025?

Aiming to excel on Amazon in 2025? With the recent policy changes affecting third-party sellers, it is essential to consider the diverse opportunities available through Amazon’s programs. These programs offer numerous possibilities for diversifying and boosting your income, helping you stay resilient amidst marketplace changes. While some require an initial investment and specific prerequisites, the …

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Top Amazon Influencers You Must Follow in 2026

  The Amazon Influencer Program gives sellers and private labels access to authentic product reviews and highly engaged audiences through creator storefronts and content. This roundup highlights top Amazon influencers who excel at reviews and storytelling—plus how brands can collaborate with them to boost visibility, reach target audiences, and grow in 2025. Overview Top 10 …

E-Commerce News Roundup: November Recap

As 2024 concludes, Amazon is empowering sellers with strategic updates for 2025. Key enhancements in November include a simplified coupon application, a new term loan solution, advanced shipping capabilities, an ultimate brand guide, and a consumer search trends report, providing sellers with crucial insights to thrive in the evolving e-commerce marketplace.  Percentage-Off Coupons Can Now …

What Sellers Need to Know About Amazon’s New Bundling Policy 2025?

Product bundling has long been a creative key strategy for Amazon sellers to manage inventory and boost sales efficiently. However, starting October 14, 2024, Amazon’s updated bundling policy introduces stricter regulations. Under the new rules, all items in a bundle must be from the same manufacturer and brand, reducing the flexibility previously enjoyed by many …

By Pauline Thoméré

December 11, 2024

Amazon Fulfillment Fees for 2025: Stability and Exciting New Incentives

Exciting news for Amazon sellers in 2025: This year promises stability, as U.S.referral and FBA fees remained unchanged, with no new fee types introduced. This stability presents a prime opportunity to maximize profits and streamline your selling experience on Amazon. Be sure to bookmark this essential guide to stay informed about potential fee changes as …

By Pauline Thoméré

December 4, 2024

Amazon Grade and Resell Program: What you need to know?

Managing unfulfillable inventory is a significant challenge for Amazon FBA sellers, potentially leading to lost revenue and accumulated Amazon fees. However, Amazon’s Grade and Resell program offers a solution by allowing sellers to recover value from damaged or non-compliant items. Instead of disposing or returning these products, Amazon evaluates eligible items, grades them as “Used,” …

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