As 2025 begins, Amazon has rolled out a comprehensive set of updates that were unveiled in December. Sellers can now enjoy enhanced pricing control through the introduction of minimum-price-floor discounts. The improved Voice of the Customer analytics provides deeper insights into performance, leveraging Return Rate and Star Rating metrics. Additionally, Amazon has streamlined FBA operations …
It’s never too early to start preparing for the spookiest day of the year. That’s right! It’s Halloween, which always falls on the 31st of October. Although many of you are only looking for products that they can sell all-year-round when they do product research, you can still consider selling seasonal niche to stimulate your …
What is the scariest thing that has ever happened to you? For many Amazon sellers, receiving negative Amazon reviews is like a nightmare, because they may scare away your potential customers and drag your sales down. In this article, we will give you some tips on how to handle negative reviews and protect your store …
With almost 500 million products on Amazon, it’s hard to stand out from the crowd. Split test is one of the most effective means to optimize your Amazon product listings and increase engagement and sales on your products. What split testing is If you’re new to split testing (also called A/B testing), it’s essentially an …
As your Amazon business grows, you may hire virtual assistants (VA) to help you provide customer service so that you can accommodate the needs of your buyers before, during and after their purchases. Great customer service is the foundation of sustainable business because it can enhance your brand reputation, earn customer loyalty, and increase sales. …
Most Importantly, What does it Mean to Me and My Sales? For most of us, it makes sense when we are told that ACoS is Advertising Cost of Sales, or in other words: How much we are spending on advertising for each dollar of our sales generated through PPC. Not too hard to understand, right? …
Getting Amazon’s coveted Buy Box is becoming more and more difficult due to the rapid growth of third-party sellers. Since the competition is hard to follow only with manual work, repricing tools are increasingly becoming a must-have for Amazon Sellers. However, sellers that are considering switching from manual repricing to automated repricing might be pushed away by some …
The data provided to brands by eCommerce is used to drive sales, reach new audiences, and upsell like crazy. With eCommerce becoming old hat for most brands at this point, it’s more important than ever that every eCommerce brand should be making use of key metrics in three areas to truly be successful: advertising, storefront, …
PPC campaigns, or pay-per-click, is a method of driving traffic to a website or product listing. Instead of traditional advertising, where you pay a flat fee and hope for the visits, the individual running the PPC campaign is charged based upon the number of clicks generated by the campaign and the ads within it up …
Since Amazon introduced the buyer Opt-Out policy, buyers can stop receiving unsolicited messages from sellers, which means if you send an email to a buyer who has opted out, Amazon will block the message and send you a bounce-back email. If you are an Amazon seller, you may feel frustrated about Amazon Opt-Out as you …
If you had more wiggle room in your budget, you could put profitable follow-up on autopilot. Too much to do—not enough time or money. If your workday begins with this sad song, you are not alone. Although the struggle is common (and real), you are unwilling to accept that this is how it has to …
The term “virtual assistant” (VA) came about in the 1990s to describe an individual who provides remote support services to businesses of all sizes. Thanks to new technologies – including artificial intelligence and big data – software can perform many of the same tasks as a living, breathing human VA. Learning more about the pros …
From the early electronic data transactions of the 1970s to modern day online shopping, e-commerce has revolutionized the way we do business. Thanks to the universal availability of fast internet connections for homes and businesses, transactions can now be completed almost instantly. Automated systems, massive customer reach and low operational costs are just a few …