Amazon sellers often focus heavily on ACoS (Advertising Cost of Sales) because it directly measures Amazon advertising ROI at the campaign level. However, ACoS should never be evaluated in isolation. It’s a tactical metric that influences your broader strategy to improve Amazon profitability. TL; DR A good ACoS on Amazon depends on your profit margin, …
By Pauline Thoméré
October 17, 2023
Tag: amazon selling tips
BQool Conditional Repricer is coming this April! Before we get too excited for the release, we’d like to take some time to talk about what conditional repricer is and how you can utilize conditional repricing rules to auto switch between different repricing strategies to dominate the Amazon buy box. Let’s get straight into it! What …
By Pauline Thoméré
March 29, 2022
Tag: repricer
Selling on Amazon offers a lot of advantages to sellers, like improved brand visibility online and better customer reach across multiple marketplaces. While you sell your products on Amazon, you need to pay for fees especially if you have subscribed to FBA program. As you may have noticed, Amazon offers different services, programs that …
By Pauline Thoméré
March 11, 2022
Tag: Amazon fees
✳️ Update 2022 Inventory Age Report The Inventory Age Report has been replaced by Inventory Health Report. You can access the report via: Amazon seller central > Amazon fulfilment report > Inventory > Manage Inventory Health ✳️ IPI Threshold Lowering Since January 1, 2022 The inventory Performance Index (IPI) threshold for FBA Storage limits has been …
By Guest
February 28, 2022
Tag: inventory managment
Amazon is one of the most popular trading floors in the world. It’s the leader in the sale of consumer goods through an online services system. To estimate the size of Jeff Bezos’ platform, it owns 49.1% share of online shopping and 5% of the entire online and offline market in the United States. Also, 50% of total sales …
By Marco Negri
February 18, 2022
Tag: amazon returns
Amazon sellers always look for ways to increase sales and drive more traffic to their online store. What better ways to achieve this than by Amazon advertisement? Advertising cost and promotion cost are common marketing expenses for Amazon sellers. First, we will introduce which kind of promotion you should pick to boost your online business …
By Pauline Thoméré
February 11, 2022
If you are using Amazon FBA sooner than later, you will deal with lost or damaged inventory. The good news: you can get your money back. The bad news: it’s not always as automated and straightforward as it should be…
By BQool Marketing
January 27, 2022
Tag: reimbursement
As a new seller on Amazon, it is not always easy to find what kind of products you can sell for profits. Amazon gives you the opportunity to sell different categories of products, so it is common for people to sell beauty products, pet accessories, clothing, sportwear, electronics…etc. The opportunities are limitless in these categories …
By Pauline Thoméré
January 14, 2022
How is your sales performance by the end of the year? We believe that many of you have already capitalized on the Q4 opportunity this October. Whether if the sales result is as good as your expectation or not, this holiday season would have in some way driven traffic to your Amazon listings or increased …
By Christina Chen
December 17, 2021
What’s the secret sauce to a seller’s success on Amazon? Low prices? Fast delivery? Or a vast selection of products? There are many ways for a seller to succeed on Amazon but no seller can achieve great success without providing great customer service. Successful sellers would have a customer-centric strategy in their business. They provide …
By Christina Chen
December 9, 2021
If there’s something Amazon sellers fear the most, product returns will no doubt be one of the recurring nightmares. Indeed, returns represent a loss for your online business. But if you look past the negative connotation of a product return, it is a good opportunity to test the quality of your customer service. Keep in …
By Pauline Thoméré
November 26, 2021
Item Under Review? What Should You do? Have you ever encountered this problem “Item Under Review” on your Amazon product page? If you receive this notice, it means the item is being investigated by Amazon. There is a couple reasons why this incident may occur. What causes this problem? A high …
By Christina Chen
November 24, 2021
Recently, due to the post pandemic situation, a lot of workers in the United States have decided to resign their 9 to 5 shift jobs to seek for better salaries and improve their working conditions. The movement called “the great resignation” started to become very prominent in August but till now we do not have …
By Pauline Thoméré
November 12, 2021
