Managing a few Amazon PPC campaigns manually may not seem difficult. But as your account grows, so does the work behind it. More products create more campaigns. More campaigns create more keywords, product targets, bids, budgets, search terms, and performance data to review. At some point, the challenge is no longer knowing what to do. …
By Daniel Wong
October 16, 2026
Amazon PPC automation can save hours of repetitive work. But that does not mean you should automate everything at once. Bids, search terms, negatives, budgets, reporting, and time-based adjustments can all be automated to some degree. The real question is where to start. A useful rule is: Start with work that is repetitive, data-driven, and …
By Daniel Wong
October 16, 2026
Manual Amazon PPC management can work well when the workload is manageable and human review still adds value. The problem starts when recurring PPC work becomes harder to execute consistently. More products create more campaigns. More campaigns create more targets, search terms, budgets, and decisions. Eventually, the time required to manage PPC starts growing faster …
By Daniel Wong
October 16, 2026
Should you use Amazon PPC software or hire an agency to manage your ads? Both can help improve your advertising, but they solve different problems. PPC software automates recurring tasks such as bidding, targeting, and budget management. A PPC agency provides specialists who can develop strategies, identify performance problems, and manage campaigns for you. The …
By Daniel Wong
October 16, 2026
Amazon shoppers are no longer limited to typing short keywords into a search bar. With Alexa for Shopping, they can ask detailed questions, compare products, and receive recommendations based on their needs. For sellers, this means product listings must do more than rank for relevant keywords. They must also give Amazon enough clear and accurate …
By Naimi Ismadi
August 5, 2026
Amazon is removing its seller eligibility gate for the Featured Offer, still widely known as the Buy Box. The change started rolling out in July 2026 and is expected to reach all Amazon stores by the end of the year. This does not mean every seller will win the Featured Offer. It means every …
By Daniel Wong
August 3, 2026
While most sellers naturally focus on preparation and execution, the period after Prime Day is just as important. This is when sellers can turn event data into practical decisions about which ASINs deserve more investment, which campaigns should receive more budget, and which pricing strategies worked best in the market. In this article, we …
By Naimi Ismadi
July 9, 2026
Tag: Amazon advertising Amazon AI Advertising Amazon AI Repricer Amazon ASIN Performance Amazon Business Analytics Amazon Ecommerce Strategy Amazon inventory planning Amazon Peak Season Amazon Performance Review Amazon PPC Amazon Pricing Strategy Amazon Prime Day Amazon Prime Day Performance Amazon Prime Day Results Amazon Prime Day Strategy Amazon Q4 Planning Amazon Repricing Amazon ROAS Amazon Sales Analysis Amazon Seller Growth amazon seller software Amazon Seller Tips Amazon Selling Strategy amazon tacos Black Friday Amazon Strategy BQool AI Advertising BQool AI Repricer Buy Box Share Cyber Monday Amazon Strategy Post Prime Day Learnings Post Prime Day Repricing Post Prime Day Results Post Prime Day Strategy post-prime day advertising prime day 2026 prime day advertising Prime Day Learnings
The biggest event of the year is over, but that doesn’t mean your Prime Day advertising strategy should end too. Post-Prime Day presents one of the most advantageous moments for sellers, where your ad budgets shift from a more aggressive, impression-driven approach to one that is more focused on profit, retargeting, and customer retention. In …
Post-Prime Day is a sensitive time period; should you return your prices to normal? If you ran discounts and customers were responding well, should you maintain your lower prices and wait until the hype dies down? There are many ways to go about it. But there is an optimal strategy, and in this article, …
By Naimi Ismadi
July 6, 2026
If you’re running ads on Amazon, your Amazon bidding strategy plays a critical role in campaign performance. But, higher bids don’t always mean better results, and lower bids don’t always save money. In this guide, we’ll break down Amazon’s bidding strategies, when to use them, and how you could optimize bids over time. Overview What …
Have you considered pricing as part of your Amazon Prime Day strategy this year? This blog aims to help sellers who are already using a third-party repricing tool and haven’t yet figured out their pricing strategy, or experienced sellers who would like to revisit their strategy to see where they could make improvements. Overview Pricing …
By Naimi Ismadi
June 1, 2026
What is TACoS? No, not the food. In Amazon advertising, TACoS stands for Total Advertising Cost of Sales, and it’s one of the most important metrics sellers use to measure long-term growth. If you’re selling products on Amazon and running ads to boost your product listings, TACoS is the metric you should really be …
By Naimi Ismadi
May 25, 2026
When running Amazon ads, many sellers wonder whether ACoS vs TACoS matters more. Both metrics help measure ad performance, but they focus on different things. ACoS shows how efficient your ads are and helps you track short-term ad performance, while TACoS shows how your ads affect your overall business and helps you understand long-term …
