Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …
By Naimi Ismadi
Tag: Amazon advertising costs Amazon Black Friday sales Amazon Buy Box competition Amazon conversion rates Amazon Cyber Monday sales Amazon holiday shopping season Amazon inventory planning Amazon listing optimization Amazon peak season timeline Amazon PPC Campaigns Amazon Prime Day Amazon Q4 sales Amazon repricing strategy Amazon sales events Amazon seasonal trends Amazon seller strategy eCommerce peak season holiday eCommerce sales when is Amazon peak season
Due to its worldwide success, TikTok has become very popular over the last years. If you search a way to gain visibility for your online store elsewhere than on Amazon, we recommend you use TikTok. With its engaging and interactive short videos, TikTok enables you to reach a wider audience and to target specific groups.  …
By Pauline Thoméré
Selling on Amazon can offer a lot of advantages and especially if you are doing retail arbitrage that could be very lucrative if you sell the right items. However, it is not always easy to spot the right products. Keep in mind you must be smart and strategic about which kind of products you are …
By Pauline Thoméré
The buy box is like the holy grail of Amazon and having it can help you to stand out from competitors, especially during the holiday season. As you already know, there are different criteria that can determine the buy box ownership such as product condition, available stock, fulfillment options, buy box eligibility, and the price …
By Pauline Thoméré
Tag: repricer
Are you struggling to manually update your prices on Seller Central? If so, you should start using an Amazon repricer. Amazon Repricer is an essential tool that you need to deal with constant price fluctuation on Amazon Marketplace. Let us define the basics of an Amazon Repricer before we talk about the two repricing mechanisms …
By Pauline Thoméré
 One of your product has held the Buy Box for a long time. Until recently, it cannot get the Buy Box unless you set its price below your profit margin. But this pricing strategy is hurting your business. No Amazon seller would want to win the buy box at the expense of their profits. …
By Christina Chen
Tag: Amazon Buy Box
We know Q4 is a good opportunity to sell seasonal products to maximize your profit. Maybe right now you struggle to clear out your old inventory and make room to stock new products for the last big sales events of the year. If so, you can use Conditional Repricer to help you get rid of …
By Pauline Thoméré
Tag: repricer
Social media has become an essential part of many people’s daily lives, so why not using them for advertising your online business? There are lots of advantages promoting on social media even the smallest business can benefit from. These social media platforms give the opportunity for sellers to reach a wider audience or target specific …
By Pauline Thoméré
Amazon can be a wonderful marketplace for any E-Commerce merchants out there. You can show your products to thousands of potential customers every day because people are searching on Amazon for products to buy. Many E-Commerce companies have been able to significantly increase their revenue by selling their products on Amazon. That’s because these companies …
By Pauline Thoméré
Tag: reselling
Tech gear, home appliances, and electronics have made our life easier, but these products often cost a lot of money. Buying refurbished products is a good way to save money without sacrificing quality when it comes to price and value. With Amazon Renewed Program, shoppers can discover and buy unboxed and refurbished products provided by …
By Christina Chen
With the holiday shopping season coming to an end, you are probably going to deal with some returns and refund in Q1 next year. No one likes to see losses in businesses but returns and refunds are as unavoidable as tax. The best way to minimize the impact of returns and refunds is to understand …
By Pauline Thoméré
Tag: amazon returns refund
You’re a new seller, and you’re making your checklist of all the things you will need to set up your business for success: your Amazon Pro-Seller account, your BQool repricer, and an idea of what you want to sell. Or maybe you’re a seasoned seller dealing with the headache of manually tracking all your accounting …
By Pauline Thoméré
Tag: InventoryLab
If you are a FBM seller you know that you need to deal with storage, shipping, and customer support on your own, unlike the FBA sellers who have the luxury to let Amazon handle these operations for them. Even if you have more control over your business operation and your inventory, it could be very …
By Pauline Thoméré
