Amazon sellers often focus heavily on ACoS (Advertising Cost of Sales) because it directly measures Amazon advertising ROI at the campaign level. However, ACoS should never be evaluated in isolation. It’s a tactical metric that influences your broader strategy to improve Amazon profitability. TL; DR A good ACoS on Amazon depends on your profit margin, …
By Pauline Thoméré
October 17, 2023
Tag: amazon selling tips
Customer service matters a lot on Amazon. The platform is clearly committed to please the customers by providing a very flexible return and refund policy and takes all customers’ feedback very seriously. Dealing with customers as an Amazon seller can be very stressful, and you must adopt the right strategy to respond to discontent customers …
By Pauline Thoméré
September 30, 2021
Counterfeit has always been a socio-economic issue over the years, however, with the advent of the information technology and the expansion of the eCommerce, the counterfeit practice is now more rampant and sophisticated around the world. The change in consumer’s consumption pattern also exacerbates the counterfeit problem making it more insidious than ever. Counterfeit …
By Pauline Thoméré
September 15, 2021
As we approach the final stretch of the year, it’s time to stay focused and finish strong—because Q4 is here. The last quarter is traditionally the busiest for sellers, and it’s critical to be prepared for the surge in demand during this decisive period. The past two years have been especially challenging due to the …
By Pauline Thoméré
August 31, 2021
Selling on Amazon could be challenging for sellers, and it is crucial to stand out from the competitors to attract buyers and have a profitable and durable business. Indeed, as Amazon sellers, it is not very easy to get the spotlight in an ultra-competitive and alterable environment, and right now you are probably wondering how …
By Pauline Thoméré
August 25, 2021
Keep up with the latest BQool product updates and feature releases. We’re constantly working to improve your BQool experience, here’s a summary of what has changed over the past few weeks. July 2021 Now, AI Repricer includes 5 simple-to-use yet insanely powerful strategies that are flexible and robust enough to cater to your business …
By Christina Chen
July 19, 2021
Collecting is a part of human nature. Most of us have our interests, and we live in a world that is full of merchandise for almost anything we’re interested in — whether it’s comic books, band t-shirts, or movie memorabilia. However, there can come a time that you need to sell some of the items …
By Guest
June 29, 2021
Amazon has updated its FBA fees for 2021, and these changes officially took effect on June 1, 2021. By knowing how much money it will take to sell on Amazon, sellers will learn how to spend their money wisely and make their Amazon business the most profitable it can be. In this post, BQool will …
By Christina Chen
June 25, 2021
Need to declutter your overstuffed bookshelves? Interested in flipping books for a profit? Check out this step-by-step guide on how to sell books on Amazon, and get started! Step 1. Decide Your Fulfillment Method FBM Sellers pick, pack, and ship books to the buyers directly with no intervention from Amazon, and sellers also are responsible …
By Christina Chen
June 21, 2021
Tag: Audio
What is the Amazon Buy Box? In simple words, Amazon Buy Box is a CTA (Call To Action) that leads shoppers to purchase the item from a designated seller. The Amazon Buy Box is on the right side of an Amazon product detail page where shoppers can add a product to their cart or “buy …
By Christina Chen
May 31, 2021
Tag: Audio
When speaking of an online marketplace, everyone thinks Amazon – by far the largest online retailer in the world. Some statistics you need to know: Amazon hosts 2.6 million third-party active merchants like yourself around the world. Amazon’s net sales for 2020 reached $386.06 billion, and its largest revenue segment was retail product sales with …
By Christina Chen
May 19, 2021
Tag: Audio
The Internet on mobile has changed the way consumers perceive brands as well as purchase goods today. More and more buyers would utilize the online social platform to know more about a brand or product. This is why social commerce and social network advertising have played major roles in promoting businesses and they are …
By Christina Chen
April 27, 2021
Tag: Amazon Posts Audio
In 2021, eCommerce will continue to be crucial for brands and retailers, even if the pandemic subsides. The total of eCommerce sales for 2020 is $4.280 trillion, which grew 27.6%, and it’s projected to grow 14.3% this year. Every sellers wants to know the Mother’s Day online spending statistics. As Mother’s Day approaches and shoppers …
By Christina Chen
April 21, 2021
Tag: Audio
