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Amazon PPC Optimization: How to Improve Campaign Performance

Launching an Amazon PPC campaign is only the beginning. Once the campaign starts collecting data, optimization is about answering three questions: What is working? What is limiting performance? What should you change next? The third question depends on the first two. If impressions are low, raising the budget may not help. If shoppers click but …

How Virtual Assistants Can Boost Your FBA Business

When it comes to running an Amazon business, it’s easy to get bogged down by all the little (and large) tasks you need to complete on a daily basis. It can feel overwhelming, especially if you’re trying to do everything yourself.   What is an Amazon Virtual Assistant? An Amazon virtual assistant is an assistant …

By Guest

7 Reasons Why Getting Feedback Is The Key to Amazon Seller Success

Many inexperienced sellers choose to undercut competitors to increase their chance of winning the buy box on Amazon. However, cutting the price may stimulate sales growth for a brief moment but it is not a long term solution. However, if you are committed to providing high-quality products to customers, you can certainly increase your customer …

By Christina Chen

How to Evaluate and Monitor VA Performance

What does your daily schedule look like as an Amazon seller? Your daily to-do list is probably like this:  Check your buyer messages to respond to your customers within 24 hours Maintain optimal inventory level Optimize listing and pricing to increase engagement and sales Check your PPC campaigns (if you have) to increase your presence …

By Christina Chen

How to Sell on Amazon Successfully: Tips You Must Know

Amazon is the most prominent marketplace which generates 190+ million visits every month. It is a primary shopping destination for many buyers from all over the world. At the same time, Amazon is so flooded by sellers that they are struggling to attract more customers. As an Amazon seller, you are probably wondering how to …

By Guest

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Boost Sales & Profit on Amazon with Intelligent BQool Repricer

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How to Find Seasonal Niche & Sell More in This Halloween?

It’s never too early to start preparing for the spookiest day of the year. That’s right! It’s Halloween, which always falls on the 31st of October. Although many of you are only looking for products that they can sell all-year-round when they do product research, you can still consider selling seasonal niche to stimulate your …

By Christina Chen

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Best Ways to Handle Negative Amazon Reviews

What is the scariest thing that has ever happened to you? For many Amazon sellers, receiving negative Amazon reviews is like a nightmare, because they may scare away your potential customers and drag your sales down.  In this article, we will give you some tips on how to handle negative reviews and protect your store …

By Christina Chen

How to Split Test Your Amazon Listings

With almost 500 million products on Amazon, it’s hard to stand out from the crowd. Split test is one of the most effective means to optimize your Amazon product listings and increase engagement and sales on your products.   What split testing is If you’re new to split testing (also called A/B testing), it’s essentially an …

By Guest

3 Methods to Improve Your Virtual Assistants’ Performance

As your Amazon business grows, you may hire virtual assistants (VA) to help you provide customer service so that you can accommodate the needs of your buyers before, during and after their purchases. Great customer service is the foundation of sustainable business because it can enhance your brand reputation, earn customer loyalty, and increase sales.  …

By Christina Chen

ACoS – What is it? How do I Calculate it?

Most Importantly, What does it Mean to Me and My Sales? For most of us, it makes sense when we are told that ACoS is Advertising Cost of Sales, or in other words: How much we are spending on advertising for each dollar of our sales generated through PPC. Not too hard to understand, right? …

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Amazon repricer misconceptions

6 Common Misconceptions about Using an Amazon Automated Repricer

Getting Amazon’s coveted Buy Box is becoming more and more difficult due to the rapid growth of third-party sellers. Since the competition is hard to follow only with manual work, repricing tools are increasingly becoming a must-have for Amazon Sellers.  However, sellers that are considering switching from manual repricing to automated repricing might be pushed away by some …

By Marco Negri

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